In November, the "Warm China Walk" public welfare campaign initiated by ABC KIDS in partnership with China Children's Charity Association, the Preservation Foundation and the China Children's Foundation was officially opened in Guizhou and moved into Bijie's Dafang, Zhijin, Hezhang and Liupanshui stores More than two dozen poor elementary schools in the area send children's shoes to keep warm in winter. It is understood that ABC KIDS "warm China line" will continue to Guizhou, Sichuan, Gansu, Yunnan, Shaanxi, Shandong, Jiangxi and other provinces of the revolutionary old areas, poor areas, for left-behind children, poor children to send warmth. Not forget the beginning: ABC KIDS pass love as a leading brand of children's shoes and apparel industry, ABC KIDS unlike many colleagues as focused on "staking their horse", but will focus more on the implementation of brand social responsibility and for consumers Provide rest assured health products and services above. Its "because of love," the brand concept is ABC KIDS devoted themselves to the best interpretation of public welfare. ABC KIDS "love because" love line after more than ten years of uninterrupted "walking", public welfare footprint in many provinces in the poor areas. In the process of love, insist on the dissemination of positive energy, pass on the love of children. From the Wenchuan earthquake, the Yushu earthquake, the Ya'an earthquake, and then to the Yunnan Ludian earthquake, ABC KIDS has not fallen and has the courage to bear in the face of every disaster. To date, ABC KIDS has donated tens of millions of yuan in donations to poor children in Xinjiang, Guizhou, Yunnan and Qinghai, through charity organizations such as China Children's and Children's Foundation, China Charity Association, Tencent Public Benefit, and Warm Current Program. Burn scalded children to bring spiritual and material care, commitment to ABC KIDS "care for children a small step, change the world a big step," the concept of publicity to everyone. Bear in mind: ABCKIDS return the best with the love of love "to adhere to the best product quality, give children the most comfortable wearing experience, give parents the most beloved choice." As ABC KIDS president Zhou Jianyong said, ABC KIDS "warm China line" in addition to bringing warmth to children, more importantly, hope it can better care children to move forward. Therefore, in addition to sparing no effort in caring for children, ABC KIDS believes it is the best embodiment of the enterprise itself and rewarding customers that they are willing to review the enterprise standard and insist on providing children with safe products and services. Since its inception, ABC KIDS always adhere to the "innovation and development, strong science and technology" line. Through the form of industry-university-institute cooperation, it has become a demonstration base for production, teaching and research of the Institute of Physics and Chemistry of the Chinese Academy of Sciences, a postdoctoral workstation of Zhejiang University of Technology, and a cooperation unit of production, study and research of functional shoes technology research center of Shandong Leather Industry. At the same time, the establishment of provincial high-tech enterprise research and development center, the Chinese Academy of Sciences Institute of Physical and Chemical Technology anti-bacterial shoes R & D center, and the South Korean fashion brand alliance to form a "China-South Korea apparel products international cooperation base. Continuous product innovation and upgrading, KIDS "because of love," the insistence of the brand concept; ABC KIDS is also "care for children a small step, change the world a big step," the concept of public welfare interpretation.
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