There is a classic crowd value chain comparison in the capital circle: girls > children > young women > old people > dogs > men. It seems to be humorous, but it reveals a rationale. Girls and children's products occupy the top 2 positions respectively, and the return on profits is high. As a result, the market for children and adolescent consumer products continues to increase, and competition has also risen. However, there are also sub-categories. With the upgrading of consumption and the development of the second-child boom, the blue-sea market, where the market is soaring and less competitive, is a heavyweight representative.
New generation of youth consumption characteristics
The main age group for adolescents is concentrated between 8 and 16 years old. The characteristics of this user group are obvious. They are generally born in the Internet era after the millennium. Their parents, as the backbone of society, have generally accepted higher education. The aesthetic and consumption views are ahead of the previous generation; they pay more attention to the children's lifestyle. The brand connotation and the quality of the products that keep pace with the times. This is a vivid manifestation in the fields of youth clothing and furniture.
The bunk is on the supply side to seize the opportunity
In addition to the consumer groups, Chinese parents can no longer suffer from the children's cultural genes, but also deepen the consumption growth of high-end youth home textiles. However, the supply side reflects the lag, which shows the status quo of the supply structure of the young home textiles. Unable to meet the emerging middle class who have higher requirements for quality and style.
The bunker company Ge is always a veteran of the home textile industry, and has a keen anticipation of market changes. He found that although the quality of children's bedding products of domestic listed home textile companies is good and the style is new, the city coverage of the stores is low and the prices are high. Many consumers are still difficult to accept; the other extreme of the supply end is that the low-end goods and goods are mixed. Small and medium-sized cities, although large in volume, but because they can not meet the demand for consumption upgrades, the market demand is also shrinking. This leaves a huge middle-class consumer demand for youth textiles.
The above is the consideration of the current market, and it is also the initial intention of his bunks. Positioning high-end youth home textile R & D and production, not losing the quality of the first-line brand, leading the market's 100% independent original pattern, has a clear advantage over the first-line brand to take the price, but also meet the aesthetic needs of modern parents and young people. More emphasis on the expression of children's lifestyle, more international design and sense of series, creating a combination of health, fashion and innovation.
High quality of safety, quality and design
To be a teenager's home textile is to be a conscience. No parent is willing to sleep on a poisoned home textile. The child's physical development is not completed and the immunity is lower than that of the adult. Ge always takes the home textiles that his children can use with confidence as the standard, and selects the quality fabrics of the big manufacturers. Most of the products use 60 long-staple cotton fabrics. Moreover, the fabrics have been certified by Swiss SGS and Oeko-tex 100 Confidence Textiles, which gives the terminal peace of mind and peace of mind for consumers.
Nowadays, many people who are engaged in children's home textiles still stay in their minds more than ten years ago, and their patterns are generally low. The bunks lead the market trend, the original design of the models, the embroidered crafts are beautiful, and the formation is obviously differentiated and more competitive. European and American style, sports style, innocent exploration style, princess dream style, etc., in line with the style preference of the people with consumer abilities, let the teenagers show their inner desire and pursuit through the stylish and individual style of bedding.
In addition, the bunk beds for children's growth, the development of children's pillows, antibacterial growth, natural cotton quilts, silk help sleep, but also because of the profound understanding of the market and the difference, impressed young parents, forming a good reputation at the same time The terminal creates value.
Product positioning is the aesthetic height of a company, and the details are the tireless ingenuity of a company. However, the two bunks have been done! The youth home textiles are the same as the duvets. The rise is right, the future is unstoppable.
According to the data “National Health and Family Planning Commission in early 2017â€, 2016 is the year in which the population was born the most since 2000, and the proportion of births of two or more children exceeded 45%. And the trend of this newborn will continue in the long run. Choosing bunks is tantamount to choosing a gold mine that has just been excavated, adding new growth points to the ups and downs of the home textile industry.
Editor in charge: Liu Bing
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