Market incentives
"Piracy" is hard to prevent
In the first half of this year, a well-known brand Yichang agent complained to 12315 in Yichang City, claiming that there was fake sportswear in a sports clothing store in Yichang City. He said that only Yichang had qualifications for agency distribution in Yichang City. After inspection by the industrial and commercial department, the store did have counterfeit sports brand clothing, and the commercial and industrial personnel immediately seized the clothing.
In the clothing street of Xiling all the way, the reporter saw many business households affixing warnings “Do not enter and criticize peers†at the entrance. “The leakage of clothing style is very severe. If you can't do well, you have to lose money.†Mr. Wang runs two brands of women's clothing in urban areas. He claimed that he had lost tens of thousands of yuan this month. His new arrivals just lasted for a week, and clothes of the same brand but with the same style but at a low price would appear on others' hangers. After calling the manufacturer, it was discovered that the clothes of others were not the normal goods of the manufacturer. What is the reason for this? After many inquiries, Mr. Wang learned that it was the "tailor goods" produced by underground garment factories that imitated their own products. This type of counterfeit goods, popular style, low prices, in the wholesale market out of the limelight, all the best-selling. Therefore, many clothing wholesalers have posted warnings at the entrance in order to prevent the leakage of clothing styles.
Is it really like Mr. Wang said? The reporter visited a number of clothing stores in the city and found that the vast majority of clothing stores had only facades and warehouses to run the clothing. They neither had production plants and production capacity, nor had they had production qualifications, but many storefronts had issued orders for suits, work clothes and other promotional cards. . After many setbacks, the reporter finally contacted a Yuan boss who was engaged in garment processing. He said that his main business is processing, custom-made garments, mass production, etc. He can also make clothes according to the clothing provided by the client. When the reporter asked: "Can you do brand clothing?" He immediately alerted himself to the reporter's work, and insisted that he is only responsible for the production of clothing is not responsible for the trademark. However, as long as the sample is provided, it can be put on shelves within a week. Brand clothing can also be done, but the same brand of clothing must be booked at least 100 pieces (sets). It turns out that many new garments have been copied into the market after this version.
Stealth Underground
Sales highlights
Where do these underground garment factories make clothes? The reporter contacted a lot of migrant workers. After several days of unannounced visits, they discovered the ways in which these “pirated†clothes were shipped. At a menswear store in Xiling all the way, a reporter’s friend was a salesperson here. On the first day of the month, a man came to the store and said that the unit needed to order 20 sets of high-end suits and asked if there was any goods in the store. The owner said it would take a few days. After a series of bargaining, the two sides negotiated 800 yuan for each set of suits, but they must first pay half of the deposit. The man did not sign any written agreement with the shopkeeper. After verbal agreement, he left the height and size of 20 people and left. Then, the shop owner called a phone and the salesman listened to it and found that the owner had called the phone of a private clothing factory in the city. The owner and the factory had to negotiate, and the price was changed to 400 yuan for each set of suits. There was a certain brand's trademark, and the owner passed the suit pattern and 20 people's height and size in the past. In less than a week's time, the suits were shipped, not only with brand names, but also with exquisite outer packaging, which could be almost unrealistic.
In this way, these "pirates" were worn on the public. During the period, there were people who took their clothes to the shopkeeper and said that the clothes ordered had not been worn for one month and they had been broken due to poor quality. However, due to lack of agreement and solid evidence, it was finally over.
A person familiar with the matter revealed that in Yichang City, some small-scale garment factories, these manufacturers sewing machines, sewing machines and other sewing machines are readily available. Although they have their own brands, but most of the production is a number of counterfeit clothing, the public needs what kind of What kind of clothing clothes produce, the quality can not be guaranteed.
Brand choice
Caution first
When there is demand, there is market. During the visit, the reporter found out that many consumers knew that the clothes sold by the business were fake and they still bought the clothes correctly. This provided a market for counterfeiters. Soon after working in a certain unit in Yichang, Chen just told the reporter that he was not hiding his clothes. “This is parallel imports, which is much cheaper than authentic goods.†Chen’s words represent a part of consumers’ Mindset: "Now the style of clothing will be updated very quickly. This year's style will not be worn out next year. If you buy genuine goods, it will not be worth it. The most important thing is that the price of parallel imports is much cheaper." Of course, there are many consumers Different opinions, they believe that wearing authentic goods not only protects intellectual property, but also a symbol of a person's identity, taste, and grade. At the very least, he wears genuine products, feels good, and has confidence.
Chairman of the Consumers Association of Yichang Guo Falin reminds consumers that it is difficult to guarantee the safety of purchasing “pirate†clothing. This is because the production of parallel imports is generally small workshops, small factories, in order to earn more profits, these small factories deliberately purchased raw materials processing of low quality. Moreover, the simplicity of the processing equipment and the simple processing technology may affect the safety indicators of the clothing, thus threatening the health of consumers. Therefore, consumers should choose carefully when buying clothing.
A brand clothing shop owner on the Xiling Road told reporters that when selecting branded apparel, the first is to look at the packaging. Brand-name clothing is packaged in one-stop packaging. Trademarks, hangtags, spares and spares are available. At the same time, outer packagings are produced on bags, bags, boxes, etc. The manufacturers' addresses are all complete. The second is to look at the appearance. The brand-name garments are exquisite in workmanship, exquisite in materials, unfolded and crumpled, and look and look good. The third is to look at the bag mouth. In order to prevent the garments from deforming when they are displayed on the display, brand-name garments are often sealed with open threads and large stitches at the mouth of the bag, and then opened when worn. The fourth is to look at trademarks. In addition to the branded clothes in the clothing inside the nailed trademark, a temporary trademark is also nailed to the right cuff to identify, wear it should be removed. The trademark is woven and should not be printed. The fifth is to look at the clothing. The clothing of the brand-name clothing is the same color as the fabric, and the trademark mark is woven on the high-grade brand-name lining. Six is ​​to see accessories. Branded clothing buttons, zipper heads and other small accessories are all trademarked.
Missing evidence
Regulatory management
"The cost of illegality is too low, which makes the counterfeit brand counterfeiters fearless." A staff member of the Comprehensive Division of the Industrial and Commercial Bureau of Yichang City stated that due to the limited manpower and material resources of the supervisory departments, those deterrent and counterfeit operators are playing "guerrilla warfare" every day, even if they are Occasionally found, it is often a few fakes on the booth, it is difficult to eradicate the root cause, hurt the pain. In addition, many stores do not issue formal invoices and their receipts are not signed. Once problems arise, no one takes responsibility. At present, the state does not have a clear "Three Guarantees" provision for clothing. Generally, it is based on the manufacturers' Three Guarantees regulations. The relevant departments such as industry and commerce can only rely on mediation and are difficult to supervise.
If garments are disputed due to quality problems, and the business does not recognize them, both parties must send them to the technical supervision department for identification. Article 14 of the Hubei Province’s implementation of the “Cultural Extinction†provisions also stipulates that if a commodity dispute is difficult to test and verify the quality of service, the operator shall provide his own evidence of no fault, and if he cannot provide evidence without fault, he shall bear the liability.
Guo Falin said that as a consumer, it is very important to ask for an invoice or a formal receipt (covering the official seal of the company's store). It can prove where the goods were purchased, so as to avoid disputes. It is also important to note that invoices and receipts must be issued with details, what goods, what type, or what other characteristics, such as color can be marked clearly written on the invoice and receipt, if the business also There are other promises that should be written on the bill together with an official seal.
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