The advertisement was produced by the fashion photographer Matthew Brookes and completed in the Paris studio. The concept originated from the C stage of the CERRUTI's 1881 2017-18 autumn and winter and the 50th anniversary of the brand, bringing the mystery of the brand with light, shadow and plane. The form is presented as a movie-like superior texture.
McKinsey said: "Time is the soil of all achievements in the world. It can give happiness to creators."
What does that mean for 50 years in CERRUTI 1881?
For CERRUTI 1881, starting from a textile factory that produces wool, and through the autumn/winter 2017-18 collection, the brand has drawn inspiration from apparel and photo archives over the past 50 years to find a modern expression and create a contemporary atmosphere. The distinctive brand new series brings the charm of the gentleman into full play.
On the 50th anniversary of the brand, supermodel Kit Butler is the perfect representative of Cerruti men and presents a new fashion advertisement.
The supermodel who was born in 1998 is from Dream City - Oxford, England. He is only 18 years old, and he has the unique Sven and gentleman temperament of the city. Since his debut at the age of 16, he has been hailed by international big names, different from the arrogance on the T stage, but privately it is a sly and low-key, big boy who loves sports!
The advertisement was produced by the fashion photographer Matthew Brookes and completed in the Paris studio. The concept originated from the C stage of the CERRUTI's 1881 2017-18 autumn and winter and the 50th anniversary of the brand, bringing the mystery of the brand with light, shadow and plane. The form is presented as a movie-like superior texture.
Even Jason Basmajian, chief creative director of CERRUTI 1881, said, “We are excited to work with Kit and Matthew to create this ad block. Kit brings youthful vigor to male charm and incorporates the charm of being an actor. Trait. Matthew uses a dramatic light and a perceptual perspective to add a contemporary touch to the advertising blockbuster and to perfectly interpret the brand spirit."
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