“Indeed, the credibility and popularity of the company need to be accumulated for a long time. In addition to attracting consumers' attention through concept marketing, it is also necessary to use high-quality products and services to retain consumers and establish a good brand reputation. At the same time, enterprises can also strengthen channels. Promote and increase brand awareness, and let consumers understand the company from many aspects without using concept marketing.†For the popular concept marketing of the industry, Mr. Chen also expressed his views.
In the view of Chen Yi, the door and window of Yifa, product quality is the life of the enterprise, and it is also the focus that consumers really care about. Therefore, it is the primary task to attract and retain consumers and build high-quality products. In order to ensure the high quality of the products, Yifa doors and windows introduced the Italian flying curtain, Germany Yimeiji automatic CNC production equipment, strictly enforced a number of standards; all products in the same industry in the first use of Chinese aluminum, with greater corrosion resistance and Pressure resistance; In addition, all door and window transmission and control system accessories are equipped with professional door and window fittings such as “Sie Gia SIEGNINA†and “Gewu GU†in Germany, which greatly extend the service life of doors and windows.
“Enterprises use holiday gimmicks to engage in activities. In addition to improving product sales, they also want to increase brand awareness. However, this is not a long-term solution.†Mr. Chen, the door and window of Yifa, said that after a period of concept marketing, it is difficult to play it again. Effectiveness, so in order to achieve long-term results, it is necessary to promote from the channel.
During the interview, the reporter learned that Yifa's doors and windows had an insight into the market trend earlier, and strengthened the promotion through offline and offline, and achieved good results. It is reported that offline: Yifa doors and windows have compiled a nationwide integrated promotion strategy, producing a national unified VI manual, store business training manual, supporting materials, etc., to greatly enhance the image advertising and appeal of the store. In addition, magazines and large-scale window and door plazas are also selected to fully cover brand information. Online: Yifa doors and windows have established an official website, WeChat platform, etc., to fully display the brand image, so that consumers can quickly understand the brand. Enterprises also choose local TV promotion and promotion according to the consumption characteristics of various places, which provides strong support for the brand market and greatly increases the brand's exposure.
Today, “concept marketing†is still hot, but there is no blind marketing, but from other aspects, through understanding consumer demand and market trends, adjusting development strategies, in another red sea, to find a good way to achieve good development.
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