Brand Name: style by shez Chinese name: his style Brand interpretation: natural elegance Elegant Brand Connotation: to bring a modern urban women's life a bit smart, a relaxed, a fashion brand style: generous and romantic fashion elegant and comfortable Design concept: According to the current market Popular features, the elegant and restrained oriental culture and simple and generous and harmonious Western culture through its own unique point of view to interpret the meaning of fashion elegance, its fashion elements and our traditional culture just right together, unique and novel; Design Features: Implicit style of the design atmosphere, chic and not trivial, smooth lines of nature; using a variety of modern and scientific tailoring methods, cleverly integrated into the fashion elements; pay attention to a variety of styles between the mix and match the interplay between the tone, Focus on fashion in life, the price of refraction Positioning: 128-398 yuan in spring and summer, 168-698 yuan autumn and winter loaded Consumer positioning: 18-38 years old urban fashion women business strategy: high quality low-cost close to the public into life