Approached "Fan pocket" children's clothing, it will be "high quality, low price," attracted. In the brand children's clothing prices close to or generally higher than the adult brand of consumer spending environment, "Where pocket" children's clothing breakthrough, choose this more eye-catching "alternative route" it? According to the relevant parties on why children's clothing than adult high price survey, the conclusion is: 1, the brand's high licensing fee to raise the price of children's clothing; 2, children's harsh fabric standards to improve product costs; 3, children's complex process Increase labor costs; 4, children's specifications affect the sale price; 5, children's clothing due to the high cost and seasonal promotions to increase sales price. Living in such a heavy burden of children's clothing market environment, "Where pocket" Why children can "high quality low"? For the above reasons are analyzed one by one: 1, "Where pocket" children's clothing for self-owned brands, there is no high cost of licensing costs. With the domestic market and foreign markets in line with the foreign brands have entered the Chinese market, according to the relevant laws on the protection of intellectual property, foreign brands have paid the authorization, the brand will be authorized to the domestic children's clothing business, the authorized business every year to the brand The holder pays the corresponding authorization, and the authorization paid must be passed on to the production cost, thus raising the price of the children's clothing. "Where pocket" brand is its own brand, developed by the company, design, production, sales and service in one. There is no high brand licensing fees, so the overall cost under control. 2, "Where pocket" Kids own a system, a sound procurement network, fundamentally reduce costs. "Every pocket" belongs to the children's clothing group company in all walks of life are booming Guangdong Pearl River Delta has formed a huge scale effect. After more than 20 years of development, our products have been exported to 52 countries and regions and become the largest OEM manufacturer of international brands such as Carrefour, Disney, H & M in Europe with monthly production capacity of 1500000 pieces and annual sales of over 460 million pieces. As a result, a large, systematic procurement network has long been established. Despite the stringent requirements of children's wear fabrics, but due to the large number of purchases, or fundamentally reduce the cost. 3, "Where pocket" brand enterprises have all kinds of management personnel, designers, senior technicians a total of more than 300 people, spend hundreds of millions of dollars to introduce a large number of the world's advanced equipment, easy to solve complex production process. The complicated process of children's wear is also one of the important reasons for children's clothing brand price rising. "Every pocket" brand enterprises rely on the abundant capital owned by the group company, all kinds of outstanding technical talents and Japan imported fully automatic computer machines to easily solve complex production Process. 4, "Fan pocket" brand enterprises with more than 20 years of "clothing kingdom" management experience, effective control of inventory risk; children wear face a wider consumer groups, so children's wear enterprises to face greater inventory risk, inventory risk in certain To the extent that it affects the price of the product. "Every pocket" brand companies have professional managers do risk assessment of the overall inventory, and then set commissioner for each single product sales analysis, dynamic management, together with more than 20 years of "clothing kingdom" warehouse management experience, the largest To reduce the extent of product loss. Effectively reduce the inventory risk. In addition, coupled with the Group's existing logistics center configuration and sophisticated sales network, but also shorten the product circulation period, thus reducing the overall cost. 5, "Where pocket" brand to join, the agency as the main sales channels, planning a smaller profit margin, and strive to win sales. "Where pocket" children's wear is committed to developing into the most influential children's clothing brand. Therefore, the product planning set a smaller profit margin, the high-quality where pocket as a "mid-range price" and strive to achieve "small profits but quick turnover." Another in the development of sales policy, as agents, franchisees in the product display and delivery of the corresponding market support, and then through the agents, franchisees in the corporate culture, brand goals and other aspects of the guide, in order to minimize the price side For consumers, so that consumers buy affordable pocket-series products.
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