Just as traditional retailers face a severe downturn in the downturn, a number of emerging entity retailers emerged as the tide of counter-Internet e-commerce. Their rapid expansion in a relatively short period of time attracted attention. One of them, well-known underwear brand Oushi Rain , Main fast fashion products and marketing model.
European poetry rain underwear brand shop
On the other hand, traditional retail is not able to establish a network of low-cost retailers sufficient to cover all target consumers due to the long chain of traditional channels and the constraints imposed by retail terminals on manpower, material and financial resources as well as traditional retail formats.
Taking European poetry rain as an example, the prices of goods of the same kind and same quality are relatively close to those of Taobao, but if the cost of logistics and turnaround time is added, the prices of electricity suppliers will be even higher. This is the transformation of the European poetry rain "old entity" place, so that consumers do not have to worry about online shopping, enjoy a shopping pleasure. It is noteworthy that the European Shi Yu focus on "cost leadership does not mean the lowest price," but to protect the profitability of the goal of achieving the lowest prices.
European poetry rain underwear shop
Low-cost, low-margin, low price is Europe Shi Yu business secrets. Where are the low cost? First, the scale, and second, buyout. European poetry rain "buyout system" supply, mass customization of goods sold are not responsible for any, and the supplier has not, and the payment of a quick settlement. This is for the current face long-term account, the order is unstable suppliers, favorable conditions, and naturally willing to put the price down to promote this irresistible good trading.
Second, is well-developed, explosion models tactics. European poetry rain "buy-off" and the huge inventory pressure brought by large-scale procurement team forced the team to develop products under hard work to ensure the explosion, in addition to cost-effective, but also a sense of flu, design sense, Both functional and practical. From the first selection of categories, the team spent about 90% of the time and energy doing market research, knocking down categories of products online and offline, and repeatedly demonstrating how to design, package, use, and function details.
The highly competitive times often contain the greatest opportunities. Consumers taste has become more international, especially after the lack of brand loyalty 80,90, they only recognize the good product, good price, high color value, high price, only to do these four points in order to attract To a group of loyal and purchasing power consumers.
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