Care management, money can billowing - to those who are preparing to start a business and wandering uncertain (but doll clothing agent in Inner Mongolia, general manager) I live in the northern steel city - Baotou, has been engaged in the management of shopping malls. Stayed in this industry for a long time, he also moved the mind of doing business, in three or four years after another agent of women, men , home category, jewelry and other brands. The beginning of more than two years to lose more than 400,000, reluctantly quit. However, after losing money, they are not convinced. After months of ideological adjustment, they have thoroughly investigated the reasons for their failure, and once again determined themselves to make good use of their strengths and avoid weaknesses and resume their old jobs. Almost two years of hard work, and finally will pay the money earned back. When I was on a business trip to Beijing in 2007, I wanted to buy my daughter's underwear by the way and transferred to several big shopping malls. I did not get any underwear for her age, and I was disappointed. A few days later, my colleague went to open the national children's clothing will give me to collect some of the information back to the brand, as shopping malls responsible for investment work, I see the information in the collation of information, "doll clothing" girls lingerie investment manual. With many years of experience I feel this project is a market gap at present, which is another opportunity for me. So I will not hesitate to sign the agency in Baotou. After a month's site selection, several programs have been overthrown, and finally selected a city's most exclusive shopping malls. After the opening, sales for several days exceeded 1000 yuan, so I am confident, after opening three months I came to Beijing, "Doll clothing" company and apply to re-sign the power of the Inner Mongolia Autonomous Region. Get the provincial agency also added pressure on themselves, anxious for the psychological once again around me. Before eleven, at the same time opened two stores. A mall, a store. Store opened almost a month, almost no sales, in this case, I entered the store to find the reason, then found the site there is a problem. Although the store is located in the most bustling pedestrian street in Baotou, most of the shoppers entering the store are searching for discounted products. The price of our goods and in order to maintain the brand image without sales strategy can not be accepted. Therefore, the situation leading to non-sales appeared in the face of such a situation I made a painstaking decision to pay is lost, the courage to break the wrist force, shut down the store closed, re-siting. After several months of experience, I deeply realized that having a good project is not enough. The most important is the brand company's R & D and design strength, the location of agents, the implementation of business philosophy, sales staff training, store decoration, product display are crucial. Which link is not in place will lead to the failure of the shop. Through my twists and turns of experience, I will share some experiences with you. The reason I choose doll clothes is mainly: First, the market. Girls underwear is a very huge market, because the adult lingerie market, although the cake is large, but too many people to eat, everyone can only be assigned a little bit, and girls underwear is a market blank, the space is very large. Second, the future. As people's awareness of health, mothers are very concerned about the growth and development of their daughters, and mothers are fully aware of the growth and development of the daughter's life, the best season is only a few years, so willing to spend money for her daughter , Would rather wear their own in general, will give her daughter to buy the best. So the future prospects of girls lingerie is very optimistic. Third, the company. Before I invested, I had run a few clothing projects. Among them, I was disappointed with the superfluous management of the superfluous investment. The large investment, the rapid change of style, and the low rate of stock transfer. A few years of business did not see the money, but earned a pile of outdated stocks. The doll clothes (Beijing) Electronics Co., Ltd. work unusual, very real. For example, they formally put their products into the market five years after they established scientific certifications such as market research and product development. Before the listing, they sought thousands of girls from all over the country to try on their products. For another example, The company has experienced professional design and development team, including dozens of human medicine, engineering, mechanics, aesthetics and other experts and consultants and excellent management marketing team in the design, whether fabric or style, are the most fully considered the developmental period The characteristics and needs of girls, pure but healthy personality but also publicity, the product has a number of patents, to fill the gaps in the market, but also eliminates the many mom's worries, has great development and profit margins. Become a doll joined the franchisee and found that their product quality is very good, the design is also very scientific, such as shoulder strap width underwear, there is no harm to the development of steel care and so on. In addition they also provide a free VI system uniform, store design, unified brand management, advertising investment, planning a variety of activities, gift shopkeeper shopping service, sunshine girls magazine, for the franchisee to consider the worries of the replacement rate and other services. To tell the truth, people feel very warm. I was doing my business under the support of the company. Having run many brands, I finally felt that I had chosen a project with a huge space for development and a promising future. Found the target, so all other brand agents in the hands of all hands before April this year, to make energy, go all out to doll girls underwear in Inner Mongolia to develop together with the best performance returns to the company. Hope that partners like me join the doll clothing business, and jointly develop the road to prosperity. Doll clothes girls underwear Inner Mongolia agents: Liu Jinrong Doll clothing (Beijing) Electronics Co., Ltd. Contact: China Merchants Tel: 010-84775140 84775145 Contact Fax: 010-84775142 Website: http://www.kewayi.com