"RedChery" is a mid- to high-end fashion and casual ladies' brand originating from France and Italy. In 2001, it entered the Chinese market to establish its headquarters in mainland China and design, produce and sell "RedChery" branded luxury women's fashion casual wear and accessories. The target customer base for "RedChery" is a well-educated urban woman with a stable source of income who is between 25-35 years of age. They are open-minded, optimistic, confident and enjoy trying new things. They are concerned about the fashion, treat themselves, in the pursuit of trendy at the same time, I hope have their own unique temperament and taste.