On the afternoon of August 20th, the first "One Belt and One Road" textile and apparel professional market development forum co-sponsored by the China Textile Industry Federation Circulation Branch, the Guangdong Clothing and Apparel Association, and the Guangzhou Garment Industry Association was held in Guangzhou Baima Garment Market. The theme of this forum is “silk road sharing and win-win cooperation for foreign exchangesâ€. It aims to seize the opportunity of “One Belt and One Road†strategic cooperation and combine cross-border trade to seek for China’s textile and apparel specialty market, China’s apparel growing brand and foreign markets. The joint points of interconnection will be explored to jointly explore the development path for textile and apparel companies in sharing global resources and global markets, helping markets and brands, going abroad, and expanding overseas trade channels.
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The forum was chaired by Zhang Haiyan, vice president and secretary-general of the China Textile Industry Federation’s circulation branch. Vice Chairman of China Textile Industry Federation, President of Circulation Branch Xia Lingmin, Executive Director of China Institute of International Trade, Member of the Foreign Trade Committee of China WTO Research Association Zhang Guoqing, Vice President of China Textile Industry Association Circulation Branch Xu Jianhua, Vice Chairman of China Garment Association Yang Jinchun, Director of Trade Policy Division, International Trade Office, China Textile Industry Federation Liu Yaozhong, Commercial Consul of Consulate General of the Kingdom of Thailand in Guangzhou Wu Jiali, Consultant of Thailand Textile Dyeing and Printing Industry Association Jumnong Nawasmitawong (Jun Nawas Mitaon), Anhui Province Chairman of the Chamber of Garments Chamber of Commerce Ye Liang, Wang Xianqing, Director of the Institute of Circulation Economics, Guangdong University of Finance and Economics, Wang Qiang, Vice President of Shandong Ruyi Group, He Ming, General Manager of Investment Promotion Center of Xinjiang Hualing Industry & Trade (Group) Co., Ltd., Guangdong Clothing and Apparel Association Long Bu Xiaoqiang, Vice President and Secretary-General of Guangdong Garment & Apparel Industry Association Huang Yiqun, Director of Marketing Department of Guangzhou Municipal Commission of Commerce Li Enquan, Deputy Director of Commerce Bureau of Yuexiu District, Guangzhou, Qiu Jiayan, Member of Party Committee of Jun'an Town, Shunde District, Foshan City, Guangdong Province Secretary for Science and Technology Promotion Bureau Chen Kongwen, Yue Business investment and co-president, president of the Guangzhou White Horse Clothing Chamber of Commerce Cheng Jiuzhou, Guangzhou White Horse Clothing Market Co., Ltd., general manager Zhang Jin, attended the forum.
Under the background of the "One Belt and One Road" cooperation with international production capacity, China's textile industry has stepped into a new stage of development of transnational distribution, showing the characteristics of accelerating progress in many regions, industries, and forms. With the upgrading of consumption and the popularization of cross-border e-commerce platforms, the implementation of the “One Belt and One Road†strategy has provided unprecedented opportunities for the textile industry.
In the first half of 2017, the textile industry accumulated a total of US$42.91 billion in textile and apparel exports to countries along the Belt and Road, which accounted for 34.6% of China’s total textile and apparel exports, which was an increase of 0.9 percentage points from the same period last year.
Pursuing a win-win situation for sharing is the essence of the "Belt and Road Initiative." At the meeting, Zhang Jin stated in his speech that under the leadership of the “One Belt and One Road†initiative, more and more overseas resources actively sought the support of domestic strength brands, which coincides with the direction of professional market transformation with brand incubation as the core. . Guangdong Province is a major textile and garment exporter. Bu Xiaoqiang said in his speech development that the “One Belt and One Road†strategy is crucial to the development of garment enterprises in the Guangdong region. From January to May 2017, Guangdong’s apparel export growth exceeded 10%. , accounting for 27% of the country's total, ranking first among the top five provinces and cities in garment exports. In the future, the Guangdong Provincial Association of Servicemen will also strengthen support for SMEs, and promote localization from multiple perspectives including industrial layout, brand building, Internet+, and channel innovation. The internationalization of clothing brand development.
Zhang Guoqing takes the “One Belt, One Road†and the opportunities and strategies for the development of China's textile industry as the theme, interprets the national policies and safeguard mechanisms of the “One Belt and One Road†strategy for the visitors, and interprets the development opportunities of cross-border trade in the future combined with analysis of the textile and clothing industry. Direction of development. He said that China's textile and garment industry is entering a major adjustment, a period of great development, China's textile and garment enterprises should seize the following five aspects to speed up the transformation and upgrading:
1. Adjust the market layout to focus on the development of high-end products;
2. Strengthen competitiveness through innovation and seize the opportunity for development along the Belt and Road;
3. To make it clear that the best and best products and services are the core competitiveness of a company;
4. Do a good job of brand building and establish a good brand image among international consumers.
5. Inject cultural elements into the products and use our national culture and values ​​to influence overseas consumers.
With the theme of "going out" of the textile industry and the outlook of the "One Belt and One Road," Liu Yaozhong has made a professional review of the future direction of cross-border trade development of textile and clothing companies. He mentioned that from 2008 to 2016, the foreign investment of Chinese textile enterprises has grown rapidly, showing a multi-regional, multi-field, and multi-form advancement. The backbone enterprises in China's textile and apparel industry have noticeably increased their awareness of the initiative in international distribution. Wang Qiang used Ruyi Group's own overseas expansion examples to focus on the theme of “Belt and Road†international layout transformation and upgrading of green development, and made a wonderful example of the “going out†experience for textile and apparel companies. He said that since 2013, Ruyi Group has focused on the development of technology, high-end, branding, and internationalization to develop energy. It has implemented the transformation and upgrading of intelligent manufacturing in the whole industry chain around the “One Belt and One Road†to realize the green development of the entire industry chain and accelerates. Promote the wishful brand strategy and internationalization process.
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Under the “One Belt and One Road†strategic environment, cross-border development has become the trend of the future circulation of the textile and garment industry. How can we grasp the national favorable policies and adjust the market layout for ourselves? What innovative business models will the textile and apparel professional markets adopt to help the brands in the venue go out to explore overseas markets? What are the problems faced by companies that have gone abroad and what have they achieved? With these questions in mind, the forum conducted a highly interactive dialogue on the subject of interconnection and in-depth exploration of the "Belt and Road" strategic environment, the textile and apparel market and the company's future industrial distribution and development direction. Dialogue invited Wang Xianqing, Director of Circulation Economic Research Institute of Guangdong Business School, He Ming, General Manager of Xinjiang Hualing Industry & Trade (Group) Co., Ltd. Merchants Center, Co-President of Yue Xiu Investment, Cheng Jiuzhou, Chairman of Guangzhou Baima Clothing Association, Thailand Textile Dyeing and Printing Industry Association advisor Jumnong Nawasmitawong (Jun Navasmithalong), four guests jointly participated in the in-depth exchanges and discussed how the textile and apparel professional market and brand enterprises are able to cross border channels under the favorable conditions of the “One Belt and One Road†strategic environment. Construction, reshaping the overseas distribution of the market and international development.
Cheng Jiuzhou stated that with the economic development, the labor cost and raw material cost of the textile and garment industry in Guangdong Province have continued to rise. Against this background, the advantages of the Guangzhou apparel specialty market are gradually weakening. The proposal of the “One Belt and One Road†strategy made us feel that this is a major opportunity for the sustained development of the Guangzhou apparel specialty market.
We know that the white horse apparel market in Guangzhou has a good foreign trade foundation. At the beginning of the establishment of Guangzhou Baima, there were quite a number of brands and merchants in the world, and the export rate of Guangzhou Baima Garment Market once exceeded 40%. For this reason, the opening of the Guangzhou Baima Garment Market International Pavilion is a key area of ​​implementation for the Guangzhou Baima Five-year Plan.
Jumnong Nawasmitawong proposed that Thailand is a small country and there is a large gap between China's textile and apparel industry scale, but there are also many opportunities for cooperation, both in the textile and apparel sectors in China and Thailand. The cooperation is a win-win process. For Chinese textile and apparel companies to invest in Thailand or other ASEAN countries, the first thing to do is to understand the lives and habits of the people in ASEAN countries so that they can be targeted and form continuous and effective cooperation in the textile and garment industry between China and Thailand. When talking about the successful “going out†experience of the Hualing Group, Mr. He emphasized that Chinese companies must go deep into thinking and must truly meet the needs of the company’s development strategy. Through the overseas strategy implementation of Hualing Group, it can be discovered that geopolitical advantages, a very good natural environment and a humanistic environment are very crucial for companies to go global.
Professor Wang Xianqing mentioned in the industrial circulation field what kinds of homework should be done in the professional textile and clothing market. He said that whether the textile and apparel professional markets go out or invite them, they will use existing channels and formats in another way. Development should fully consider the overseas background of China's textile and apparel specialty market in order to survive and develop. In addition, we must use the concept and thinking of the supply chain to “go out†rather than “going out†with the concept of factoryization, the concept of agronomy, and the concept of small businesses. How to use the method of supply chain management to expand the industrial chain and value chain is the focus that companies should pay attention to. Subsequently, Xu Jianhua presided over the launching ceremony of the White Paper on China's Textile and Clothing Professional Market Development (hereinafter referred to as the White Paper). Xu Jianhua said that the "White Paper" has conducted an in-depth analysis of the development stage, general characteristics and problems of China's textile and apparel specialty market in the past 40 years. According to the White Paper, China's textile and apparel specialty market has an irreplaceable role in prospering a regional market, spurring employment, affluent people, and strong economy in one town. China's textile and apparel specialty market has undergone four stages of initial development, gradual development, comprehensive construction, and high-speed expansion. Currently, it has entered the fifth stage of development, namely transformation and upgrading.
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In the textile and apparel professional market, there will be a steady decrease in the total volume and stock, and the market structure will undergo adjustment, optimization and upgrading. The functional support, system platform, management services and business entities of the market will become more specialized, and the sources of goods and channels will expand. development trend. In the future, the transformation and upgrading of professional markets should focus on comprehensively improving the professional market's intensive, professional, intelligent, brand, green, and international development levels. The professional market should reshape the new advantages of market competition from eight aspects: professional platform, origin resource, scene experience, business agglomeration, scale efficiency, flexible mechanism, cost price, and channel radiation. At present, the world's new scientific and technological revolution and industrial reform are gaining momentum. Under the guidance of the “One Belt and One Road†strategy, we have even more reason to believe that China’s textile and apparel market can go abroad with overseas trade channels, go global, and use overseas. The platform extends the industry chain of global quality resources such as raw materials, designs, brands, and market channels, thereby increasing the added value of the entire industry.
In the morning of the same day, the opening ceremony of the 2017 Guangzhou Baima Garment Purchasing Festival and Liuhua International Fashion Festival was also held in Guangzhou Baima Clothing Market. It is reported that the theme of 2017 Guangzhou Baima Garment Purchasing Festival is “Silk Road New Chapter, Baima Firstâ€. It indicates that Guangzhou Baima Garment Market will closely follow the “One Belt and One Road†development strategy, seek innovation, concentrate on upgrading, and strengthen Guangzhou Baima’s products. R & D capabilities and external radiation capabilities.
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