China's leading mobile social e-commerce platform Meng Shop recently announced that it has reached an agreement with the Internet's leading women's brand Inman, Yinma flagship store officially entered the Meng shop, opening a new channel for mobile sales. This time, Inman and Meng Shop will also bring more environmental protection and ecological experience to more consumers.
INMAN is a cotton and linen lifestyle brand under Guangzhou Huimei Garment Co., Ltd. Founded by Chairman Fang Jianhua in 2008, INMAN focuses on original designs featuring "cotton and linen artists". It is China's fastest growing and most Representative online apparel retail brands. In June 2015, Inman launched the "Inman + Thousand Chengwan Stores (O2O)" strategy, which spreads a large number of physical stores across the country's cities, with the same online and offline prices, transforming the stores into a complete category of cotton and linen living space. And rely on this to create a "fan community." By the end of 2015, Inman had successfully signed up 200 physical stores and plans to sign 1,000 in 2016.
Yinman said that the choice of cooperation with Meng Shop was mainly due to the fact that Mengdian was affiliated with Micron, the largest WeChat public service platform in China, and Weimeng was a leader in the field of Wechat secondary development. Weimeng has certain technological advantages in terms of technology research and development and product innovation. Its marketing concepts and marketing ideas are relatively mature. Right now, mobile social e-commerce is a new direction for e-commerce development and has a very broad market prospect. The mobile social e-commerce represented by Mengdiandian is developing very fast, and entering the Mengdian store will help Yinma brand to attract the attention of more consumers and drive the sales of the brand.
Mengdian said that Yinma's main consumer groups are mainly female consumers who focus on quality of life. This coincides with Mengdian's customer base. The move to Mengdian will drive a new round of growth for Yinman. Through the social sharing and word-of-mouth communication of Mengdian's 20 million Moemin owners, the rapid opening of distribution fission will pass the brand concept of Inman's "Return to Urban Natural Slow Life" to more consumers and increase the brand reputation of Immant in the mobile terminal.
It is understood that Meng Shop has attracted many well-known brands such as Pathfinder, Seven Wolves, Gold Ham, Diplomat, and Boss Appliances. Since its launch in March 2015, the Mengdian platform has opened more than 20 million stores, and B-side merchants have settled in more than 20,000 stores. The total number of SKUs in Mengdian has exceeded 5 million. In 2015, the transaction volume of Double 11 was as high as 165 million.
Relevant person in charge of Guangzhou Huimei Fashion Group Co., Ltd. stated that with the diversification of the e-commerce market, mobile e-commerce has provided a new marketing channel, which has created tremendous challenges for traditional e-commerce platform companies. Bring a great opportunity. Together with Meng Shop, Inman will provide customers with more consumer products that meet individual needs, gain customer trust and increase brand influence.
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