“Overseas base exports were US$33 million in the same period last year, and this year was US$53.84 million, up 63% year-on-year; domestic factories and foreign trade companies exported US$402.4 million in the same period last year, and this year was US$429.6 million, up 6.4% year-on-year.†The foreign trade situation, Xu Jianchang, deputy general manager of Ningbo Lion Danu Group Co., Ltd. opened the door and gave the author an account. "If you count both exports, this year's growth rate is 9%, and the contribution rate of overseas bases should not be underestimated! â€
In combination with the "going out" strategy and investment-driven trade, Lion Danu conformed to the law of industrial transfer and gradually built a new impetus for foreign trade development through international capacity cooperation. “Actually, as early as 8 years ago, we began to consider capacity transfer. At that time, the choice was in the central and western regions.†Xu Jianchang said. After investigation, Shi Dannu first set up a branch factory in Nanling County, Anhui Province. At present, the branch has 1,000 employees and has become one of the “large profits and taxes†in Nanling County.
With the success of the first step of capacity transfer, Lion Danu's mind was also alive and began to look to the emerging Southeast Asian market. “Southeast Asia enjoys the EU GSP policy, while the domestic market faces a tariff of up to 12.7%. In this context, many textile giants have started to 'southern fly.'†Xu Jianchang told the author, “The Lion Danu team went to Cambodia to investigate and found The local area has gathered a lot of world-class clothing factories. At that time, Cambodia's minimum wage was 61 US dollars. Under the same external conditions such as equipment and fabrics, Cambodia's production capacity to China was 0.6, which is still very attractive. In 2010, Lion Danu invested $1 million to "test the water" and recovered the cost in the third year.
In the first battle, Lion Danu began to expand the scale of investment in Southeast Asia. Up to now, the company has opened four garment factories in Southeast Asia, with a total employment of 4,000 people, two of them in Cambodia and two in Myanmar. In the two garment factories in Cambodia, 26 production lines have been opened this year. "Although Cambodia's monthly minimum wage has been adjusted to 148 US dollars, plus insurance and other costs, the cost of a single worker is 250 US dollars, but the per capita cost of Ningbo has reached 750 US dollars, the comparative advantage is still very obvious." Xu Jianchang said.
The international capacity cooperation is in fact conforming to the laws of world industrial transfer, exporting advanced industries to different countries as a whole, and also promoting the improvement of their own production capacity. Xu Jianchang takes the hanging production line that is fully promoted by the Lion Danu factory as an example: “For example, the task set today is 1000 pieces, the production line will automatically schedule according to the process, which is nervous, which is not nervous, and the completion rate is all at a glance, greatly reducing The rework rate. It is reported that the equipment costs more than 2 million US dollars each, and Lion Danu has purchased dozens of units for factories.
Such a cross-border "win-win" has allowed the company to win more orders. “China single, US single, Japanese single...†Xu Jianchang said that in the past, the company produced garments according to the four seasons. Now customers are asking for new products every week, and the products are listed globally. Driven by international capacity cooperation, Lion Landu's local base began to pay more attention to the optimization and upgrading of the industry, from OEM to ODM. This year, the company's ODM business has achieved sales revenue of 45 million US dollars, accounting for nearly 10%.
"Next, the company is preparing to invest 100 million US dollars to open a fabric base in Vietnam. It is now under intense construction. It is expected that the first phase of the project will be put into operation in June and July next year. After that, it plans to open a garment of about 40,000 people at the junction of Vietnam and Cambodia. Factory..." Looking ahead, Xu Jianchang is full of ambitions.
Reporter comment
International cooperation
Industry optimization and upgrading
As China deepens its opening up to the outside world, under the framework of the “One Belt, One Road†cooperation initiative, the situation of mutual promotion between foreign trade and foreign investment is taking shape. Through international capacity cooperation, Lion Dannu closely links China's advantageous production capacity with European and American technology and Southeast Asian market demand, and promotes global industrial chain docking and division of labor cooperation, thereby realizing the optimization and upgrading of the industry and expanding the growth space of foreign trade.
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