Since 1999, the company has successfully acquired Max Mara, the largest women's clothing group in Italy, as its agent in China, and has since started to cooperate with the group for more than 10 years. As China’s luxury retail industry continues to grow and the market develops rapidly, both parties are aware of the need for greater investment in this market. So in 2008, they officially joined hands with Max Mara Group to establish a joint venture company in China. Advantages: Increased advertising in the Chinese market, accelerated the pace of store expansion, and seized market opportunities.
When it comes to the big events in the fashion industry in May, you must know? In addition to the Cannes red carpet, it was the fashion Oscar Met Gala. Met Gala is called the New York Metropolitan Museum of Art's Charity Ball. It was founded in 1946 (this year is just 70 years) and has been the annual event of the US version of VOUGE since 1995.
Since it is a charity ball, there is no shortage of value-added things. Every guest who participates in the dance party will pay 25,000 US dollars (juan) field fee before admission, and their clothes are carefully selected, and thus become fashionable Oscars again. (Of course, not every rich person can participate, you also need an invitation letter)
Met Gala has a specific theme every year, and this year's theme is "Handcraft and Machine: Fashion in the Age of Technology." In order to cater to the theme actresses have put on a variety of sci-fi full dress, silver hair, black lips, metallic dress, people are full of eyes.
The beautiful costumes that are the highlights of course are also the focus of many people. From the sexy fishing nets, hollows, to the full sense of the future of metal materials, a visual feast begins. (Claire, who is wearing a night-gown evening dress, is extremely stunning)
Since there is a cutting-edge fashion devil, science and technology style must be the focus of autumn and winter fashion design. Max Mara, who realized this principle early on, designed the autumn and winter series with the background of the industrial revolution as the inspiration. The use of large-area metal and dark lines made the single product look more handsome.
The long double row coat is one of Max Mara's housekeeping aces. The splicing process used in large quantities makes the single product unforgettable. Check patterns, twills, classic colors and bright colors match the trend of the industrial revolution and are innovative. Not cliche.
The large, flowing coat continues its consistent design. Sparkling sequins and plastic wool highlight Max Mara's selection of superior luxury fabrics such as cashmere, plush wool and fluffy alpaca. The zipper design on the sides allows the costume to exhibit a variety of effects, as well as the essence of a garment.
Mature women have their own unique insights about color. Confusing the color gives people a feeling of freshness, and the interval between the bars makes the coat more detailed.
Fashion passwords continue to decipher the transformation of the inheritance, integration of modern women's spirit of Max Mara autumn and winter coat, you have to come to a woman turned into avant-garde it?
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