"Under the new normal, original traditional textile industry advantage is being gradually weakened, technology, fashion, green will become the new label Chinese textile industry, textile and garment enterprises is a strategic way to reconstruct a competitive advantage technical and long-term accumulation of scale in On the basis of strengths, design will become a new productivity that integrates technological innovation, fashion and ecological concepts, creating new consumer demand and business growth.†The 38th (2018/) held in Humen, Guangdong on August 25th. 2019 autumn and winter) fabrics China accreditation "and the" 2017 China international fabric design contest "review meeting, Li Bin, director of red China Textiles development Center said.
The event was hosted by China National Textile and Apparel Council, China Textile Information Center, National Textile Product Development Center, China Council for the Promotion of International Trade Textile Industry Branch, Textile Industry Vocational Skills Identification and Guidance Center, China Fashion Color Association, and Frankfurt Exhibition (Hong Kong) Limited. Companies and other units jointly undertake.
Outstanding prizes in more than 4,300 fabrics
The judging site brought together more than 4,300 fabric products, including more than 500 textile fabric companies from China, the United Kingdom, Pakistan, Turkey, South Korea, Japan, Taiwan, China and Hong Kong. The products are used in men's, women's and children's wear. Consumer terminals such as casual wear, sportswear, denim, shirts and underwear. The product range covers cotton, wool, hemp, silk, chemical fiber, printing and dyeing, knitting and filament weaving.
Competition set of gold, silver, bronze and best color Application Award, Best Application Award material, patterns Best Creative Award, Best Technology Innovation Award, Best Marketing Application, Best Quality Award cotton spinning, cotton spinning Best The Science and Technology Innovation Award and the Tianzhu Alliance New Fiber Product Development and Application Awards totaled a total of RMB 215,000.
It is understood that the total number of participating companies in this competition has reached more than 800, and the total number of participating products has exceeded 10,000. In this review, under the strict selection and fair evaluation of the jury, 29 grand prizes stand out from the competition, which is quite a trend of “thousands of goldâ€.
It is reported that the winners of the competition will be announced simultaneously in September on the "China Fashion Fabrics" official website, official WeChat and related industry media. The award ceremony will be held at the Shanghai National Convention and Exhibition Center in October. At the same time, award-winning products will also be creative presentation debut, "China International Apparel Fabrics and Accessories Fair (autumn and winter)" (Intertextile) of "trends released area" and "Fabrics China" stand.
It is worth mentioning that, on the basis of regular events, the organizer and Cotton Incorporated jointly set the Best Cotton Spinning Process Quality Award and the Best Cotton Spinning Technology Innovation Award, together with Jilin Chemical Fiber Group Co., Ltd. and Tianzhu Alliance. The “Tianzhu Alliance New Fiber Product Development and Application Award†was jointly set up.
Among them, the establishment of cotton textile product awards further deepened and promoted the product development and cotton spinning technology in the cotton spinning segment. The competition to collect nearly 150 companies, more than 600 high-quality cotton to create new products. "Race by injecting the guide and the promotion of cotton spinning cotton fabric trends innovative products for the textile industry into a new development concept, providing technical guidance to enhance the direction and integration of fashion design thinking to build a push function, feel, appearance all The high-quality, high value-added cotton spinning products that match the application in the new field market meet the more fashionable consumer demand and lead the new trend of cotton spinning products,†said Lin Wei, senior account manager of US Cotton Company.
The Tianzhu Awards require that the declared fabrics contain the main fiber products produced by Jilin Chemical Fiber Group Co., Ltd., and they are innovative in terms of material application, organization design and style. The patterns and colors are in line with today's fashion trends. Bamboo League Secretary General Kangzhi Hai said: "The award aims to encourage the development of fabrics businesses take full advantage of the performance of Jilin Chemical Fiber Group fiber products, broaden the field of fiber end-use applications products, with good product quality and market potential, hand in hand with the clothing brand fabric companies Create a new situation in the development of fiber products of Jilin Chemical Fiber Group."
Fashion index and market fit continue to improve
This time, Li Binhong, director of the National Textile Product Development Center, Zeng Fengfei, design director of Xiamen Fengfei Fashion Design Co., Ltd., Chen Baojian, chief engineer of the National Textile Product Development Center, Chen Yingqi, senior promotion manager of the US Cotton Company, and Guangdong Puliman Industrial Co., Ltd. Chairman and Design Director Deng Zhaoping, Dongguan Yichun Group Co., Ltd. Design Director Huang Xiaoping, French Brand Ebahir Design Director Li Chunjiang, Anta Sporting Goods Co., Ltd. Garment R&D Studio Manager Li Jingchuan, “Textile and Apparel Trend Forecast†Deputy Editor Li Xiaofei, Dongguan City Li Yong, creative director of Aoying Jiyuan Clothing Co., Ltd., Lin Hao, senior account manager of US Cotton Company, Liu Rui, manager of garment research and development department of Beijing Lining Sporting Goods Co., Ltd., former director of Science and Technology Development Department of Beijing Textile Holding Co., Ltd., Mu Aiqin, Beijing Pan Yiliang Mr. Pan Yiliang, founder of GIOIA PAN brand, Wang Yutao, design director of Bedi Bairui Trading (Beijing) Co., Ltd., Wu Xuekai, general manager and design director of Shanghai Bingding Clothing Co., Ltd., creative director of Na Liluo Kerr Bangzong, visual director of Disu Fashion Co., Ltd. Zhang Liwei 18 heavyweight textile and garment industry big coffee group competition jury, with professional eyes based on judging standards in the evaluation of fabrics in product development, technology applications, fashion ideas, fashion concepts The performance of color pattern application, market value and other aspects have been comprehensively considered, and the pulse product innovation.
In order to facilitate the review, each piece of fabric on the site has its own uniquely identified “genetic code†label. In addition to the product number, the parameters covered by the label include: fabric component proportion, new material composition, fabric structure, textile technology, dyeing and finishing technology, function and fabric style description.
Prior to the judging, Li Xiaofei made a professional interpretation of the four themes of “Trends of the Trends of China's Textile Fabrics in the Fall/Winter 2018/2019â€, “Original Pastoral Examinationâ€, “Creating the Old Spirit†and “Retro New Futureâ€. Professional trend analysis guidance and product development direction recommendations.
It is reported that the evaluation angles of the 18 reviewers have their respective focuses. Textile development experts pay attention to the performance of fabric design products in material application, organizational structure design, manufacturability and process technology; color and fashion research experts focus on product popularization Color and color matching, popular materials and styles; clothing brands and designers focus on the final performance of the product in the field of application performance and market potential; buyers focus on the comprehensive performance and market potential of the participating products.
However, no matter from which point of view, the judges agreed that under the promotion of the competition, the fashion and marketability of Chinese fabrics continued to increase, providing more design inspiration for designers in various downstream sectors. Pan Yiliang said: "A lot of jacquard, lace and functional fabrics left a deep impression on me, I can feel the designer's thoughts in it." Mu Aiqin highly praised the progress of sportswear fabrics, she said Popular fabrics need to be welcomed by the market on the basis of popular trends. Today's consumers are paying more and more attention to the functionality of clothing, and the functionality is given by fabrics. This sports casual wear fabric is not only more and more fashionable, but also pays more attention to functional research and development, which is very good. Zeng Fengfei was shocked by the rich variety of fabrics on the spot. He said that the fabrics displayed in the competition are both fashionable and not practical, representing the latest fashion trends and providing more design inspiration for the designer's product development in the next season. Because there are too many excellent works, the judges are blunt to say that Wang Yutao said that he hopes to set more awards in next year's competition, and to give more choices to the designers while giving more choices.
At the same time, the judges also gave a lot of pertinent suggestions to the participating fabric designers. Li Xiaofei said that works in various fields have progressed from the perspective of fashion trends. Every fabric has life and its value. I hope that in the future, fabric designers can combine trends and technologies more closely. Zhang Liwei believes that fabric designers need to improve their overall color matching in the future. Wu Xuekai said that if designers start from the trend and value when developing and designing, they will bring more surprises to the visual and sensory.
Relying on the advantages of linkage industry chain collaborative innovation
In recent years, in order to accelerate the transformation of the apparel and apparel industry from manufacturing to creative industries, fashion industries and art industries, and to focus on enhancing its core competitiveness, the Humen Town Government has made many efforts, such as the strong support of the China National Textile and Apparel Council. Established the “Humen Garment Industry Collaborative Innovation Centerâ€, covering ten service platforms including the National Textile Fabrics Museum Humen Branch, collecting more than 100,000 fabric samples, more than 500,000 fabric information, and providing nearly 30,000 fabrics to more than 1,000 companies. Test report. In addition, in 2012, Humen and Xiqiao, weaving and other seven major domestic industrial clusters jointly initiated the establishment of "transformation and upgrading of the textile and garment clusters and collaborative innovation alliance" for the promotion of docking Humen clothing enterprises with high-quality fabric manufacturer to build a platform for cooperation .
It goes without saying that as a pioneering benchmark for China's textile and apparel industry cluster, Humen participated in and witnessed the creation and growth of “China's popular fabricsâ€. This time, the “China's popular fabric finalist review†settled in Humen, which is also crucial to enhancing the competitiveness and influence of the Humen clothing and apparel industry. Huang Peimin, deputy mayor of the People's Government of Humen Town, Dongguan City, said that the competition will help build a new image of Humen's “fashion leadership, brand value and ecological integrationâ€, build the brand culture competitiveness and product design creativity of Humen industry, and promote the sustainable development of the industry. It is very important.
“Humen clothing enterprises wishing to participate in the meeting seized the opportunity, grasped the fashion trends of the fabrics in time, and carried out in-depth docking with the high-quality fabric enterprises participating in the competition. Humen will take the opportunity of the conference to strengthen exchanges and cooperation with various fabric industry clusters and promote Humen clothing and apparel industry is developing to the high end of the value chain and strives to become the source of fashion trends.†Huang Peimin said.
The interaction and docking mentioned by Huang Peimin is a highlight of this competition. On August 26th, the Humen Garment and Apparel Industry Management Committee organized more than 200 local apparel and apparel companies to the evaluation site to carry out the docking activities. In the ocean of fabrics that represent the latest fashion trends, fashion designers carefully selected their favorite fabrics and handed the relevant information to the organizing committee. "For optimistic fabrics, as long as the product number is recorded, the organizing committee will provide the fabric supplier information to the clothing designer based on this information, so that the supply and demand sides can quickly reach cooperation." The relevant person in charge of the organizing committee said.
“This China International Fabric Design Competition links hundreds of new Chinese textile companies' new products with Humen's local apparel brand procurement needs, enabling local brands to rely on the comprehensive advantages of China's textile fabric development and production to form upstream and downstream of the industrial chain. Collaborative innovation, establish unique technical competition barriers, establish a cohesive and impact value chain, and reconstruct the competitive advantage of the textile and apparel supply chain value ecosystem." Li Binhong stressed.
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