When I received the invitation email from New York Fashion Week, Yang Lu was coloring the Clothes for the new season. He glanced at the information in the mail and showed a happy smile.
Six years ago, entering the fashion design industry, as if the fish found the water on which to survive, he greedily absorbed knowledge about all aspects of the fashion design industry. He has been an apprentice to French designers, went to various clothing markets to paint fabrics, and painted pictures all day and night.... The clothes he made were seen by Yi Nengjing, which made Shang Wenyi like it and was favored by major fashion weeks.
His registered LU YANG by YANG LU brand has been popular among consumers and buyers, and is often in short supply. The company has a sales volume of over one million a year, and its stores cover more than 30 cities across the country.
British writer Lasing once said that "curious eyes can often see more than he wants to see." Yang Lu is undoubtedly lucky.
Fashion week darling
In June 2015, Shanghai Fashion Week, under the spotlight, the light beam shines. As the last group of models walked through, the center light slowly led Yang Lu out. This is the first time he brought his own clothes to attend Fashion Week. .
After the show, he and the model shook hands and thanked each other. After taking a group photo with the guests, they went to the background and sorted out their works. Chang Shu sighed and successfully completed another show.
(Shanghai Fashion Week)
There are only two things in his daily life: designing clothes and attending fashion weeks. For so many years, he has been used to carrying a black backpack with an ipad for drawing. When I am shopping, drinking coffee or traveling, I will draw it when I am suddenly inspired. Sometimes I design a season of clothes.
Once, he was drawing pictures at the cafe. The phone suddenly rang. "Hello, is it the designer of Yang Lu? I am the editor of Fashion Chongqing. Shang Wen is the cover of our magazine. Can you design a Dress for her?" Yang Lu Xinxi Ruo Mad, immediately took over the errand.
After getting the size of Shang Wenzhao's measurements, Yang Lu shut himself in the studio. Design, drawing, dressing, ready-to-wear, all in one go. Two days later, a burgundy dress was handed to Shang Wenqi.
The cover of that issue made more people know about Yang Lu. Many customers traveled to the store to buy clothes. Wan Tai, the host of Hubei Satellite TV, Zou Shiming's wife, Ying Yingying, Li Yingai and other stars often wore clothes designed by Yang Lu.
People always say that Yang Lu is too lucky. He just smiled a little. People who know him know that this is not done overnight. Successful people, like ducks in the water, are calm and calm, and they are desperately paddling underwater.
Born designer
Three years ago in the summer, Yang Lu graduated from college, and the wealth accumulated by his parents was enough for him to eat for the rest of his life. He could have been a sultry rich second generation. However, the inner enthusiasm for fashion design supports him to do something he really likes. So he set foot on the train to Shanghai, and went to the Modu to find an internship in the clothing design company.
After investing in several resumes, I finally got a response. The clothing director of this company is a Frenchman with high requirements for fashion. On the first day of work, the director asked them to collect market information from some of the larger shopping malls in Shanghai, and make PPTs of well-sold clothes brands, fabrics and styles.
When I first came to the company for an internship, Yang Lu not only had to do the work of the director, but also had to do some chores for colleagues to buy coffee, dump garbage, and write reports. It is often at 7 or 8 in the evening, my colleagues are leaving work, and he still stays in the office to work.
However, he is not satisfied with being a small skilled worker. Every day after work, he will collect the discarded fabrics of the day and make a few sets of clothes according to his own design, and then take them to the shop where the friends of Shanghai Changle Road opened to sell.
Because of his initial involvement in the fashion design industry, his clothes are always in vain, and customer acceptance is low. After several blows, he was more careful when he was doing the PPT requested by the company every day. Others may just complete a job, and he is really thinking about market trends.
(LU YANG by YANG LU)
Over time, the clothes he made in his spare time with waste cloth gradually became popular in his friend's shop. At that time, it was recorded in Shanghai, and there were a lot of tourists on Changle Road. One day, Yi Nengjing came to the store to hang out, and once I saw the clothes designed by Yang Lu, I tried to take them all without trying.
At this time, his work in the company was also greatly recognized by the director, from an internship assistant to an independent designer. With four years of painting skills, Yang Lu's clothes are more energetic than other uninteresting styles, and are appreciated by bosses and customers. Some customers even specify him directly to design a dress for them.
Successful people are always not satisfied with staying in the comfort zone, and he is eager to acquire more fresh knowledge. After spending about 10 months in Shanghai, he had the idea of ​​going abroad to expand his horizons. It took more than a year to study in Australia, Germany and France.
In foreign countries, Yang Lu has a new understanding of fashion design, and the foreign sales model is also very avant-garde. Many independent designers' works are quantitatively sold through direct sales or buying stores. Yang Lu wants to bring this model back to China.
LU YANG by YANG LU Birth
In 2012, Yang Lu returned to China and applied for a graduate student in the Sichuan Fashion Design Department while preparing for his own company.
In the Chongqing market where independent designer clothing is still rare, Yang Lu opened the first direct store in the university city U City Tianjie by drawing on the foreign sales model in November of that year, and named his brand LU YANG. By YANG.
Yang Lu has positioned his customer base as an urban women market over 30 years old. His philosophy is minimalism. He uses basic elements such as geometric lines and space as the core of design, and strives to show his self-complete personality for modern urban women. And the stylized clothing inside the view.
(LU YANG by YANG LU store)
Soon, Yang Lu’s philosophy was recognized by the market. In the first month, Ucheng Tianjie Store achieved sales of about 20,000 yuan. In the second month, he opened a second direct store in Longyuan Xiyuan, and the store opened about 1.8 on the second day. The turnover of 10,000 yuan. After the fame was done, many customers found the store through Weibo, WeChat, etc. to visit, buy... accumulated a large number of loyal customers.
After that, Yang Lu cooperated with the domestic first-line buyers D2C and BNC, and also entered a number of chain stores nationwide, and the products had multi-channel output. At present, Yang Lu's studio has formed a complete industrial chain from design, finalization, processing to sales. Direct stores mainly sell inventory, and new products generally enter the store.
After the booth was set up, how to improve the user experience became a problem in front of Yang Lu. He is not very proficient in business, he only looks for one that is to do a good job, not to deceive consumers. He asked the clerk to "tell the truth, not to force", the customer wears ugly clothes and refuses to let the customers buy, the customers wear good-looking but do not have the courage to wear to encourage customers to wear. Shopping guides are not allowed to sell clothes to customers, and cooperation is terminated as soon as they are discovered.
Different from the traditional clothing store to increase sales by discount, Yang Lu often gives customers some surprises. For example, when the payment is received, the customer is suddenly given a matching square scarf. When the girl’s day is over, she will quietly send her a flower. On a certain day of the month, the customer will give her a discount when she arrives at the store for one year. This way, consumers can feel the beauty of surprises.
It turns out that most women who come to Yanglu clothing store are also attracted by the values ​​of LU YANG by YANG. Yang Lu said that dressing is like falling in love, and only the values ​​are consistent to be comfortable.
At the end of the interview, Yang Lu was scrutinizing the design work for New York Fashion Week. On the cardboard was his test color over and over again..... 10 versions of the draft covered his desk. The reporter glanced at it, and the motto next to it was written: As long as you get the ultimate, everything will come.
Women'S Clothing,Color Tie Dyed Clothing,Color Tie Dyed Hoodie,Blue 2-Piece Top
SHAOXING CLOTHO APPAREL CO.,LTD , https://www.clothoapparel.com