On March 14, 2021, Piggy Banner's 2021 autumn and winter fashion new product launch event was grandly opened in Dongguan. With the theme of "My Palm-shaped Trend", this new product launch conference presented an extraordinary fashion festival to the audience and friends, and it also provided Chinese children with different styles of autumn and winter fashion choices.
This time, the 2021 autumn and winter fashion new products released by Xiaozhu Banner are divided into three series, namely, the national quintessence, the Chinese power and the global IP joint name, with more than 500 products. At the press conference, a lively and lively child model catwalk was used to show friends on the scene the new fashionable children's clothing of Banner. It is understood that the National Quintessence series mainly adopts Chinese Kungfu, Wing Chun, Xiaolong Girl and other inspiration elements, and the design interprets the classic culture with Chinese characteristics. The Chinese Power series uses flying and space stations as design elements to satisfy children's imagination and imagination of space and aerospace. Curiosity, the global IP co-branded series introduces the two major IPs of Minions and The Secret of Pets, integrating children's favorite animated characters into outfits, and moving the characters from fairy tales into real life. This new product involves a variety of styles of retro sports and urban casual style, which can meet the needs of children with different personalities and different hobbies.
At the press conference, Ms. Xiao, the head of the Piggy Banner brand, delivered a speech. Ms. Xiao said that Piggy Banner is a local national children's clothing brand that has been established for 26 years. The press conference is an important activity for Piggy Banner's strategic transformation and optimization. Xiaozhu Banner has always been committed to creating professional and fashionable children's clothing products, and brand innovation has always been the constant pursuit of Xiaozhu Banner. Starting from all aspects of brand output, enrichment of categories, product development, IP shaping, store experience, etc., a comprehensive brand upgrade has been achieved.
At present, the continuous upgrading of parents' spending power has given children's clothing this market segment more opportunities for development. With the emphasis on cultivating children's diversified development, cultural cultivation and aesthetic cultivation have also become the focus of parents' attention. Children's clothing is not only about comfort, but also a vehicle for children's self-image shaping. In order to reflect the self-confidence of Chinese children’s local culture and the international fashion aesthetics, Banner started from the design aspect, combined with children’s frivolous, innocent and lively personalities, integrated into the current fashion trends, and launched a series of high-quality, full of fashion. The autumn and winter children's clothing, so as to create a high-quality fashion new life for Chinese children.
Ms. Xiao Zhu, the person in charge of the Piggy Banner brand, pointed out that Chinese children's clothing brands must not only adhere to quality, but also keep pace with the times and know how to innovate in order to achieve brand transformation. While meeting the high-quality shopping needs of Chinese parents, brands want to always occupy the leading position in the industry can not do without two major factors. One is to be grounded and to pass Chinese cultural confidence to children through the design of children's clothing; the other is to have With confidence, a brand with independent innovation and the right to speak in China's children's fashion can live up to the expectations of Chinese parents and live up to this beautiful era.
Over the years, Banner has made unremitting efforts to accompany the growth of Chinese children, demanding perfection, witnessing the growth of Chinese children with excellent quality and fashion attitude, enriching children’s childhood memories, and creating a diverse and diverse style for each child. The highly creative self-tide style allows every child to show off themselves. Piggy Banner has achieved self-upgrading of the brand by means of trendy color matching, new national trend design elements, and top-level IP shaping. "China's Little Pig Banner" will not only be an ambitious brand vision, but also a witness to the growth and trendy label of Chinese children.
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