SHIATZY CHEN Xia Zi Chen 2017 Spring Summer series "Cai Yun" advertising image large

This season's image advertisement once again invites New York's filming team to be punished by French photographer Bruno Dayan. Combining Art Deco's artistic aesthetics of the 1920s, it seems to be a simple and intricate way to use a large number of large and small strips. The transparent acrylic panel becomes the main frame of the scene, plus the repeated adjustment of the background light is like the softness of the natural light source, so that the freely swinging acrylic panel simulates the refraction of the painted windows of the Sagrada Familia cathedral, with a solid modern window frame and The abstract light and shadow projections inject strength and heat into the image.

The spring and summer videos were starred by supermodels Hanna Gaby and Xiaoxing Li and Dane Bell. All three models had a pure temperament and showed different styles of clothing and emotional tension with different body movements. Young fresh outlines.

In addition, the increasingly attentional accessories series, photographers will specialize in various types of package models, through the height of the stack or hanging to present the three-dimensional structure of the bag or evening bag, with leather and buckle lock to show its own texture and gloss, Let the straps and embroidery highlight the brand's design and craftsmanship.

The 2017 Spring/Summer annual image advertisement includes women's wear, men's wear, and a full range of matching films. Shiatzy Chen once again adhered to the artistic and cultural heritage, and kneaded the young imagery, showing the spirit of branding with ease.