The Kappa brand's correct brand positioning in line with market laws has enabled Kappa to enjoy high-speed growth in its worldwide business content. The unforgettable slogan "He who loves me follows me" keeps Kappa's brand image constantly elevated. Since the Kappa brand entered the Chinese market in 2002, its brand positioning of "sports, fashion, sexiness and taste" and the market activities that complement each other have also made the Kappa brand more and more popular among fashionistas.
The Kappa brand's correct brand positioning in line with market laws has enabled Kappa to enjoy high-speed growth in its worldwide business content. The unforgettable slogan "He who loves me follows me" keeps Kappa's brand image constantly elevated. Since the Kappa brand entered the Chinese market in 2002, its brand positioning of "sports, fashion, sexiness and taste" and the market activities that complement each other have also made the Kappa brand more and more popular among fashionistas.
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