Take the "Water Cube" resource Hosa to seize exclusive channels

In the battle for the Olympic Games, “Hosa” became the object of envy because it got the sponsorship contract of the National Aquatics Center “Water Cube”. Since the beginning of the China International Fashion Week in early 2008, the “Water Cube” has become an important resort point for Hosa. Taking this as an opportunity, Hosa took the lead in the construction of exclusive channels.

Jump into the "Water Cube" swimwear experience better than the flagship store

The implementation of special sponsorships to seize the Olympic podium is a strategic plan for many sportswear brands. Hosa’s strategy is somewhat unique and can be said to be the only brand that does not directly write articles on “athletes”. But its "article" can allow more athletes and later sports fans to personally read and feel. That is the only water sports swimwear experience hall set up in the Water Cube, as well as a fitness center. After this action is completed, the "Water Cube" will become one of Hosa's strong exclusive channels within five years. In this most influential water sports venue in China, Hosa's products and brand image will be continuously transmitted. The value of this Hosa Water Sports Swimwear Experience Hall should not be less than the large flagship stores that many brands invest in.

In 2008, Hosa and the National Aquatics Center Water Cube signed a cooperation agreement with an exclusive swimwear supplier for a period of five years. This will allow Hosa to participate in the Olympic Games with an extremely vivid and avant-garde image.

According to Shi Hongliu, general manager of Hosa, “In the following five years, Hosa will launch a series of in-depth cooperation with the Water Cube, continue to dig excavation, broaden cooperation areas, and set up a Hosa water sports swimwear experience hall and sports within the Water Cube. The establishment of the fitness center and the Hosa Water Cube Fitness and Fitness Experience Center can well meet and convey the fashion sports lifestyle advocated by Hosa, perfectly embodying Hosa's brand spirit, and will also have a profound impact on the spread of the Hosa brand. Cooperation with Hosa is not only a display platform for the Hosa brand, but also contributes to the post-Olympic period. The Water Cube will market the operation of the venue and attract more public consumers."