In recent years, a lingerie brand called “Rose Spring†has begun to spread all over the country, because of its rich categories, innovative elements, and the comfort of wearing it, it has been sought after by consumers.
The underwear industry is an industry with great potential. It is already a well-known secret, but the competitiveness of the underwear industry is not small. What is the reason why “Rose Spring†is popular in the market and consumers are eagerly awaited? Today, we interviewed Ms. Li, a rose spring franchisee, to let her talk about the current and future development trend of the underwear market, and to decipher why Rose Spring is selling well in the market.
Reporter: Ms. Li, hello, since we talked about the whole industry of underwear, we started with your understanding of "Rose Spring". What was the coincidence of the original, let you become the franchisee of "Rose Spring"?
Ms. Li: I went out to work hard at the age of 16. I started to make clothes. I went from the first-line shopping guide to the store manager and then to the regional brand manager. Therefore, I should be familiar with the whole industry.
I have done a good job in working for others, and I have the idea of ​​starting a business myself. I am planning to open a lingerie store because I understand the underwear industry, understand women, and understand business. I know how to do underwear stores. How to do management and marketing.
So I started the inspection of the underwear brand. At that time, I visited many big brands. "Rose Spring" () was not known at the time, but I saw their factory and visited several other "Rose Spring" lines. The store, the products inside attracted me at once. They broke the routine, and many of the innovative design elements of the exquisite underwear products make people look beautiful. The quality of the touch is equally good and people can't refuse it.
Reporter: At the beginning, after careful consideration, we also saw that some of the stores you manage now sell very well. Can you share the secrets of your own store?
Ms. Li: First, we must know the number of products in the store. It is not the quantity of each item. It is the grasp of the trend of the frontier, that is, the so-called heat. For example, this season's line of lace underwear sells fast, you want More such new products should cater to the needs of consumers; second, the sales ability of first-line salesmen. Now all the salespersons in the stores are personally cultivated by me; the third is to choose the influence of brands and brands. Size, the addition of a product is a lot, at least people see this is a well-known brand of storefront, they are willing to look into it, it means the possibility of consumption transformation.
Reporter: In addition to your own business experience, is there any place in the "Rose Spring" headquarters to help you, what measures to stimulate consumption?
Ms. Li: (Rose Spring) The headquarters is indeed doing some real things for the franchisees. For example, as long as there is demand, the headquarters staff will organize related promotion activities with the franchisees. Influence and stimulating consumption are undoubtedly helpful. For example, when you open a new store, the headquarters will help you to make every detail, such as industrial and commercial tax registration, store decoration, shelf and product placement, sales experience, and can quickly get you on the right track.
Among them, what I am particularly satisfied with is their products. Their products are not only eye-catching, but also bring out the feminine figure of women. This is the most attractive; the new speed of 300+ per month is not comparable to other brands. Consumers say that there is freshness every day. In addition, I am equally satisfied with their return policy.
Reporter: Ms. Li, you are now doing the "Rose Spring" underwear store, which has already done a relatively good job. But now it seems that the industry has such an argument, that is, "the real economy can't do it." "It is better to sell things online than to open a franchise store." You think that you think "what is the real economy now?" I think that "selling underwear online" will really be "more profitable" than opening a franchise store?
Ms. Li: E-commerce is the trend of various industries. The underwear industry must also cater to this trend. Any business that is against the market is difficult to have a good result. But the arrival of e-commerce does not mean that the real economy can't do it.
For example, in the underwear industry, with the improvement of people's purchasing power, people are more and more critical about underwear products. Because e-commerce can't be touched, it will bring inner distrust to consumers, so many people are still willing to go shopping. When shopping, buy a few pieces of underwear that you like. In fact, not only underwear, like all clothing, shoes and hats and other industries with a strong sense of experience, e-commerce is never able to replace the physical stores.
Opening an offline store, able to gather all the traffic around the store, which is enough to support the development of a store. There is very little money spent on online shopping, but online promotion also costs a lot of money. Therefore, I don't think that "selling underwear online" will make money more than opening a franchise store. Of course, our "Rose Spring" headquarters is also actively catering to the advent of the Internet, especially the era of wireless networks, and began the online mall to help consumers buy, while a variety of online activities also help franchisees to target marketing.
Reporter: Ms. Li, from the feeling of talking with you, I found that you are a very talkative person. But your employees say that you are very serious at work, is that the case?
Ms. Li: Maybe it is, (laughs). But I am very good to the employees. The underwear store staff, especially the sales and shopping guides, want to go to the sales position and want to rely on sales to support their families. Most of them have no other abilities, so I have to help them. Let them quickly get on the right track and turn more money.
Reporter: Many young people now have the dream of starting a business. If you let them say a word to them, what would you say?
Ms. Li: To understand the opportunities in the ever-changing market and to practice bravely, you will find that entrepreneurship is not as difficult as imagined.
Reporter: I thought that Ms. Li would like to admire young people like other entrepreneurs. Don't go to business easily. However, Ms. Li has given encouragement to young people. Here, we wish the future of every entrepreneur with dreams to be even better. Li, the interview today is here, thank you for coming, thank you.
Ms. Li: You are welcome, thank you, goodbye.
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