As a traditional clothing industry, how to let its new vitality, to change their own market to seek recognition to meet the changing quality of life arising from different consumer demand, which is facing all the business development proposition in this proposition Some enterprises, through the accumulation of funds and resources, have achieved the purpose of capturing the market. Some enterprises, on the other hand, have their swords going a long way and seeking market power through technological change. This kind of technological change brings consumers a new revolution to wear. For enterprises, it is to find the blue ocean in the field of enterprise development, shape the core competitiveness of enterprises, and continuously promote the development of enterprises Lively. Underwear industry one of the leading brands - Z8 underwear brand, it is based on this concept, identify the direction of enterprise development, quickly became a dark horse in the market. Underwear boutique is the rise of the new category in recent years, as the first to enter the Z8 brand in this field, also at the beginning of the creation has gone a lot of detours, according to its official said, was both product development, or marketing technology , There is no way to learn how to build a brand image. With the method of "crossing the river by feeling the stones," sometimes it is impossible to know the depth or the shallow water. Therefore, it is inevitable to choke the water because it did not know the characteristics of the market at that time. The product is not suitable for the market, which led to the slow development of enterprises. Learning from the pain, the company determined to pay close attention to product development, from the fabric development, process, quality testing, etc. to improve management, so that Z8 brand to obtain greater impetus for the development. During the year of "the needle will" display and a hit, widely recognized by the market, so that some big agents , direct the company's official said, "The brand left me!", And the market agents Given the confidence, more determined the Z8 brand to product development to seek the market's determination. June 2007 Z8 Introduced the first jacquard modal fabric products; the first use of high-quality spandex silk towel; for the first time introduced no capacity, formation, flat underwear products. 2008 launched yarn-dyed Jacquard Modal healthy fabric products. 2009 Launched green, healthy and environment-friendly, flower-burning fabric products; Launched the first Modal bonded and balanced one series products. Z8 boutique underwear brand through a series of technical reforms, and finally laid the foundation in the market, but also recognized by the market, so that the company entered a rapid development.