China Golf Brand Sunwik Shenzhen Flagship Store Opens

On November 25, 2006, the first flagship store of SUNWIK, the national golf brand of China, was officially opened and opened in Shenzhen Suibao Star Shop. To this end, Zhuhai Chuangwei Group held a grand opening ceremony on the site and announced that the SUNWIK brand officially entered the Chinese department store front. At the ceremony, the SUNWIK brand also released hundreds of new models for the spring and summer of 2007.

China is the world’s largest production base for golf products and attracts golfers and golf enthusiasts from around the world. Chuangwei Group has been operating golf products for 10 years and has now developed into the largest comprehensive golf product professional group company in China. It has accumulated abundant capital and rich management experience, and established long-term strategic partnerships with some Fortune 500 companies. .

Since its inception, Sunwik has been using the principle of "professional golf service golf professional" to introduce world-class design concepts and strive to create core competitive advantages of products. Its product categories include golf casual wear, T-shirts, trousers, bags, balls, vests, windbreakers, caps, gloves, shoes, socks, highlight golf professional, classic, stylish, simple design style, delicate texture, lines Smooth, elegant choice of materials, fully demonstrates the Sunwik brand's differentiation and fashion charm. By 2005, Sunwik had established Sunwik brand stores in 250 golf clubs and 450 golf driving ranges in China.

In 2006, on the occasion of the tenth anniversary of the inaugural Chuangwei Group’s birthday, Mr. Jin Haodong, Chairman of the Group’s Board of Directors, proposed a strategic decision for the Sunwik brand to “promote golf with more professional golf and enhance the value of life with professional golf”. With the idea of ​​building a brand, building a network, creating a brand name, and drawing on the benefits of efficiency, the company has made every effort to advance into the China department store front line and has created a life-oriented golf and golf-like lifestyle business model in China's golf industry with a view to “product first, image”. First, the service concept of “service first” participates in market competition with the three-pronged brand promotion strategy of brand, scale, and market, implements full-fledged agency policies, internalizes management, expands markets, secures wins, and expands gradually. In 2007, as Sunwik's expansion year, it plans to develop a high-quality specialty store in 7 days.

As the first flagship store of Sunwik, Shenzhen Suibao Department Star Shop is our prudent choice. We believe that with the help and support of leaders and friends from all ages, Sunwik's brand will be further strengthened through hard work and innovation. Growing and growing, Sunwik has become the first golf brand in China.

New spring/summer apparel for spring sunk 2007, divided into four series:

Series I: Professional - "Crashing Dream" series

With the advent of new "sports science and technology" ideas, professional golf apparel increasingly tends to condense high quality fabrics, delicate designs and various high technologies. Sunwik, who is a professional golf technology pioneer, in 2007, the “Choirs of Mess” series features professionalism, self-confidence, perseverance, and technology as the most important features. It fully conveys the longevity of the “live zone” course life. This series dedicate to sunwik the "more professional" core concept and the prediction of the trend of professional golf apparel, will consider the body's movement principle technology, Peruvian cotton, Korean cotton and other cutting-edge high-tech fabrics, emphasizing the visual pleasure of color and environment The perfect combination of factors. In different environments, different combinations inspire the potential energy of the human body, and it is possible to satisfy the absolute demand of the golfer for golf function and rigid image. It's not hard to imagine that people in the series of "Changing Imaginative Music" will play like a ceremonial dance on the court and show the style of the king everywhere, so that countless professionals and golf life lovers will be surprised.

Series 2: Simple - "sneak aristocratic" series

Sunwik continues to challenge simplicity, with a “sensual fashion” as its keynote, emphasizing the importance of ancillary functions, and opening random styles with unlimited restrictions on post-wear activities. The emotionally natural and casually simple "sneak aristocratic" series launched in 2007 is the material realization of this idea. Natural colors, extremely simple lines, golf design highlights the design elements of the motif can be seen everywhere, the fabric selection is mainly functional, sweaty, breathable, quick-drying, soft and comfortable touch-based, while also introducing the most cutting-edge CVC, The mercerized cotton material adds the technological content to this series of new products, which inspires the athletic tension of the golf aristocracy and helps them to experience the true philosophy of the golf aristocracy. It is believed that the “sneak aristocracy” series conveyed messages of a simple life and casual movement to those elegant golfers who did not like to show admiration and advocate minimalism.

Series 3: Fashion - "With new ideas" series

With the advent of "My Times", everything has become more stylish and magical, and golf is no exception. As a benchmark for 07 individual sports fashion, the series “Advocating Change” is characterized by self-advocacy and charm. It has formed a high-tech fabric based on feelings, emotions, and emotions, using the best colors and fashion, and adopting avant-garde personality. With eye-catching design interpretation, the appearance of fascinating charm strongly stimulates young people's sports imagination, caters to fashion young people's love of publicity, loves the joy of sun and opaque fibers, and loves emphasizing mystery, emphasizing the perfection of body shape. The "swimming new ideas" of sexy and sensual joints are trying their best to help them succeed in today's youth society. This series also shows the emotional and comfort feelings of the athletes through the changes in color on the sportswear, making it the best interpretation of the sports image of the self-proclaimed self.

Series 4: Home - "Time Secret" series

The healthy, aesthetic, and warmth "time secret language" series is an idiom and interaction between the sunwik designer and the spring/summer 07 sports trend. Sunwik designers blend time and health, aesthetics and other elements to help people find a healthy exit for people through golf. The series unveiled some key elements such as breathability and stylish appearance, combined with an easy-to-wear, comfortable experience, using just the cutting edge technology based on health functions, increasing the comfort of the fabric in contact with the skin, making golf The protection of the athlete is perfectly reflected. Appearance, dynamic and smooth lines and the rendering of fashion patterns, human and aesthetic interlinked, constitute a beautiful aesthetic movement. At the same time, emphasizing the details of human design, soft colors and high-tech new fabrics, for the pursuit of health, beauty and warmth of golfers bring Pentium beyond the imagination of the heart and water of choice.