Innovation is the driving force behind a company's sustainable development. Rabbit Mark International focus on innovation, good at fashion children's wear, eventually achieving the "children's fashion with experts" in the name, the vast number of consumers recognition and trust. Rabbit Mark international management team devoted themselves to study the psychological characteristics of children and adolescents, how to guide the improvement of parents' aesthetic vision and changes in the way children wear, the children's consumer demand refined into multiple levels, extensive use of the latest international research and development for the brand custom " Ultra-light, ultra-soft, ultra-warm fashion green "high-grade imported fabrics, fresh" Rabbit Mark "brand's personality style; the introduction of fashionable women's development model, in addition to product design with innovative interaction on a big fuss, and more To achieve the seasonal variation of the band with the product portfolio with the market, and always keep the terminal have fashionable products for consumers to choose, to achieve "to enhance the interoperability of goods to reduce household waste of clothing and clothing" brand environmental responsibility. In addition, Rabbit Mark cooperation with the famous business planning agencies to innovate the brand image of culture, increased brand service concept and business model innovation project implementation; through the establishment of a sound retail terminal system, management information, standardization management, right Franchisees scientific assessment, from the source control the quality of joining; through the single store efficiency for the development focus will be bigger and stronger single store, at the same time the development of multi-channel strategy to new channels, new sales development, the establishment of children's products related systems Diversified business model, thus forming a larger regional children's fashion chain, to ensure that the brand development and channel construction of a sense of freshness, laid the Bunny-Mark in the field of children's fashion international leadership position. At present, Rabbit Mark has become one of the leading children's wear brands in China. As an opponent of the challenge, Rabbit Mark actively pursues innovative projects of brand service concept and business model and adopts light assets operation mode to concentrate manpower, material and financial resources on design innovation and Marketing services innovation, with a view to obtain greater development.