From July 17th to 25th, a 30,000-square-meter super large immersive treasure hunting room, a 9-day creative carnival was held in the Shanghai National Convention and Exhibition Center. Taobao Creation Festival, the annual gathering place for youth creativity, will be fully upgraded in 2021. With a fantasy and antiquity, it will build a city of creation covering the four centers of culture, entertainment, scientific research and commerce, looking for lost treasures.
From the two-dimensional drama and dream park, to the real fragrance restaurant on the tip of the tongue, and then step into the dense bamboo forest, the mysterious Tianji Pavilion...novel, fantasy, and interesting immersive experience, becoming an online celebrity check-in this summer The standard award.
Along the mountain and sea exotic animal museum, which collects rare plants and pets of the world, the ghost and axe workshop that brings together the home inspiration of talented designers, and the Kyushu neon shop that displays the new seven emotions and six desires trendy clothing, a dazzling blue building comes into view- Pingbu Qingyun Pavilion. This is Lilang, as a creative partner of Taobao Creation Festival, and together with the organizer of the Creation Festival, created a secret room for youth declaration to invite Chinese creative youth to explore wisdom and courage in the fantasy space of 30,000+O.
Collision and fusion of oriental aesthetics, unlock clothing black technology
It is reported that this creation festival, the Lilangpingbu Qingyun Pavilion, which combines oriental aesthetics and clothing art, is inspired by its many functional items.
The sporty high-stretch anti-beating shirt has both "the crisp shape of a high-quality shirt" and "the elasticity and comfort of a knitted T-shirt", free from the inherent impression of shirts. Anti-wrinkle is the core competitiveness of this shirt. The grade 3.5 ready-to-wear process is non-ironing, and big moves are not afraid of wrinkles. The silver ion antibacterial function provides more intimate protection for young people-no matter how you lie flat, it can be leveled.
The old-fashioned Lilang suits are machine-washed and not easy to fade, which caters to the "lazy" needs of young people. You don't need to send them to the dry cleaners, and you can use the washing machine at home and you are not afraid to wash the suits-they will not fade, deform, and be stylish at any time.
Wearing addictive jeans, using a double core spinning structure, natural cotton fiber wrapped elastic fiber, providing extraordinary elasticity, skin-friendly soft, dynamic and static-high elasticity and comfort, fearless release.
The soft-soft technology leather shoes that can run are stiff in appearance, soft in the inner core, innovative silicone shock absorption, easy to bend, and the feeling of stepping on is extremely soft, and they are comfortable to wear all day long-the soles of the feet are windy, and the steps are clear.
This time, Lilang focused on launching a series of products suitable for new business men’s workplace commuting. Through the multiple collisions of clothing art with youth attitudes and oriental fantasy, it conveys the black technology of the product and the infinite possibilities of multiple wear, in order to pass the core functions of the product. Empathize with young people.
Plain cloth, giving young people the power to move upward
In Pingbu Qingyun Pavilion, the game set by Lilang gives young people a fearless attitude of release, brings courage and energy to the workplace, and also attracts many players to stop and participate.
The future can be settled, naturally anti-involved, refused to 996, refused to lie flat... the attitude of the young people in this session is clear. Do what you like and build a communication link. In the Qingyun Pavilion, step on the Qingyun skateboard to control the forward direction and constantly pick up the gain BUFF. The more the BUFF, the more points, bypassing the inner roll, lying flat, and 996, and successfully harvesting the Lilang equipment You can redeem the corresponding gifts based on your points. The game is so popular that the game is full of people at any time. The side game of looking for people with sharp eyes and pacing NPCs is also full of fun. The game requires a piece of the famous brocade painting from Lilang to restore the original appearance of the famous painting.
It is not difficult to see that Lilang Men's wear aims to arouse brand attention through Taobao Creation Festival. In a fun and interesting interactive game, product attributes and brand spiritual connotations are implanted. The player's game process is also a process of cognition of the Lilang menswear brand.
Feel the trend of technology and art up close, showing the determination of the young brave to settle everything, Lilang and the creativity of the young people are impatient together! In the important position of the collection of young groups at Taobao Creation Festival, and the precise traffic blessing of Alibaba mother, Taobao IP The incident detonated, Lilang's young and fearless attitude directly hit the generation Z consumer groups. It is reported that during the Creation Festival, the number of people who visited and deeply participated in the game interaction in Lilang Pingbu Qingyun Pavilion reached 10,000 people. Its creativity space is constantly crowded every day, and it is deeply favored by participating players. Through the offline precise drainage of the online flagship store, Lilangtian Cat official flagship store has increased by 55% year-on-year in the past two months.
In recent years, Lilang Menswear has accelerated the pace of brand upgrades, with the concept of jumping out of clothing to make clothing, combining fashion with culture and art, and constantly trying new things, new forms, and linking new groups to expand the scene and crowd of business fashion. , Leading the aesthetic trend of the new business era.
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