The B2B trading field is becoming more and more vertical. The “light and convenient†characteristics under the Internet are gradually infiltrating into various industries. In 2015, it is the first year of the enterprise-level service market. In the future, the 2B market will generate several companies with billions of dollars. It is reported that the scale of B2B transactions in 2015 reached 18 trillion, of which e-commerce transactions between enterprises exceeded 15 trillion.
Commodity B2B is no longer unfamiliar to the market, and the fabric B2B is also keeping pace with the pace. The service providers in this industry are striving to solve the industry's pain points and meet the needs of the public. However, it has also been observed that most B2B e-commerce platforms involve docking traditional enterprises (they are suppliers, channel providers, etc.) to achieve online synchronization on the Internet. The difficulty and pressure of the transformation will not be small. The reporter interviewed the CEO of Youbao, Lu Ping. He said that this problem exists, but interconnectedness is the trend, the more effective it can bring, the traditional thinking is gradually being reversed. During the interview, I asked some questions about the development of fabric B2B industry and excellent material treasure.
Question 1: Why did fabric B2B appear in recent years? Isn't demand and pain points always there?
From the perspective of industry development, in the words of Lu Pingyi, fast fashion is a trend, market demand has always been, but the fabric industry is more traditional, the emergence of textile B2B is the result of Internet thinking transformation.
Under the diversified background, with the improvement of the aesthetic appeal of the mass consumers, everyone's demand for individualization has also gathered. More and more young people are pursuing goods and services that reflect personal demands. The market demand is diverse. Resident users need to speed up the design, production and shipment speed. This leads to the rapid rise of fast fashion, whether it is foreign fast fashion big brands, such as HM, Zara, etc., or many "small and beautiful" domestic emerging fast fashion Small brands and large apparel companies, clothing customizers also have this feature.
According to the existing needs of the industry, the problems faced by major apparel companies and designers are the design solutions. How to become a commodity in the market, the key part is that the fabric service needs to keep up. First, the quality of the fabric needs to pass; secondly To be able to dock quickly, get the goods quickly. Fabric B2B acts as a connection hub, providing symmetrical information exchange while saving time and labor costs.
In the case of Yuyoubao, Lu Pingyi mentioned that this is an extension made after following the trend and the accumulation of existing resources.
POP Apparel Trends is an information platform designed to provide designers with trend analysis and design materials, covering 600,000 apparel companies. According to official data, the total market share of these companies is 90%. On the top, the excellent material treasure and POP fashion resources open, natural introduction, for designers to match information, docking fabrics, enabling designers to quickly find cloth, complete sample adjustment and transaction.
Lu Ping said that POP fashion and gifted treasure are a good combination. Enterprises need to know what is popular and what to buy can be sold. This is the real demand in the industry.
Question 2: There are other companies in the industry that have invested in fabric B2B. What problems do service providers, including Youbao, want to solve?
The spot transaction of small fabrics is the best choice for fast fashion. The reason is that traditional suppliers have a long period of production and sales of fabrics, which can not meet the rigid needs of fast fashion and short-term design; secondly, fabric SKU types A large number of data analysis to optimize the choice of cost is also one of the urgent needs.
Lu Pingyi also emphasized helping to achieve rapid docking of resources, ensuring that goods and channels are formal, being able to recommend good goods, and providing valuable information and services is what he believes.
Returning to the essence, the essence of B2B transactions is an information platform. Whether it is slow reaction or fast response, how to choose materials, how to choose good materials is the rigid demand of enterprise designers or buyers. From the point of view of docking people, Youbao is obviously more inclined to corporate designers. This is a key part of the selection of materials. They know the matching degree between fabric types and design, and the right to choose speech is getting higher and higher. Decision makers need for industry and service. The link is a benign drive.
Question 3: There are many platforms, and high-quality suppliers are also the target of competition. How do you choose suppliers and how to build your own advantages?
Lu Pingyi: High-quality suppliers should have several qualities. First of all, the quality of the fabrics provided is good, and the qualifications (shipping capacity, etc.) are better. Secondly, the e-commerce model is more recognized. As for the choice of advantages, the platform that can bring benefits to suppliers is a good platform. Behind the benefits are the feasibility of business model and big data support. Youbao is also using its own data to help achieve high quality recommendations.
According to the world clothing and footwear network, there are currently 30,000 suppliers on the platform of excellent materials, and 1000 are important suppliers. The new material + classic material recommendation model is adopted for consumers, and the breakeven is gradually realized.
Where there is demand, where to compete. Cloth B2B will develop a lot of derivative value with new technology, such as marketing plan, financial service, etc., which is a trend, but it takes time to verify. Yiou always believes that the intelligence of products is only part of the mission of fulfilling the service, and the platform is not just a platform, but generally this is the reason.
The value of the future data will play a more refined role. The role of fabric B2B is not only as simple as trading services, but the moving industry chain is more valuable. Lu Ping nodded in agreement.
For more exciting reports, please pay attention to the world clothing and footwear network.
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