With the popularity of "Pleasant Goat and Big Big Wolf," its various derivative products have also been extended to every corner of the market and become an important part of the animation industry. They vowed to become the next "Pleasant Goat" Net baby "also fancy derivatives this hot channel. Reporter learned from the Haili Holding Group, the current "net baby" derivative product categories have more than 500 species, involving children's lives, all aspects of learning. The official responsible for the group said it expects the output value of derivatives this year up to 100 million yuan. Into the just opened soon "network baby experience Museum", in addition to rows of familiar fluff toys, the reporter also saw an assortment of all kinds of "net baby" derivative products. There are colorful clothes, including vests, T-shirts and garden shoes hanging on the left side of the museum. In the right-hand counter of the museum there are the same brightly colored automatic pencil cases, pencil sharpeners, school bags, and others Shopping mall display of different children's products, these supplies are printed on the "net baby" eye-catching "Netkid" tag. "These are our 'net baby' derivatives, which are three categories of toys, stationery and daily necessities." Gao Yunying, Assistant President of Haili Group, said: "These derivatives are similar to the original ones with standard bar codes that can adopt virtual pets Like the velvet toys, there is also a corresponding bar code, which can be in the 'NetEase mobilization' game has the same virtual product. "Gao Yunying further explained that when the company only plush toys, the child can only Have a virtual pet by buying stuffed toys and entering the game with the code that comes with the toy. In this case, those who did not buy toys, have not contacted the publicity of children is difficult to have channels to enter the game. Nowadays, a large number of derivatives have entered the market, and commodities such as stationery, clothes, shoes, umbrellas, cups, alarm clocks, school bags, and many other children's daily necessities have appeared, thus increasing their chances of touching and entering the game. "Basically, these goods that children buy are also reflected in the game." Gao Yunying said, "For example, you buy a pair of shoes in reality, you can receive a similar password in the game to receive a pair of shoes for Your pet is wearing a cup, what is the schoolbag. "According to reports, in order to allow children to buy these things can also enter the game smoothly, they also took a free gift: where the purchase of such products users will be free Get a virtual pet account. This on the one hand avoids the user only having no shoes, shoes and pets; on the other hand also provides another channel for additional users. Just about to leave Haley Group headquarters, the reporter saw a R & D staff table placed a lot of plasticine, crayons and other supplies samples. "This is the type of derivatives that we plan to expand next." The researcher told reporters that the next step of "netva" is to launch more and more derivative products into the market as much as possible to cover all aspects of children's life and learning .