[China Glass Network] Li Yanhong did not follow the big stream into the field of e-commerce, but quietly went to the field of web search that few people care about. Li Yanhong warned young people who are eager to try: they must have a vision of looking forward for two years. Follow the trend, catch up with the trend, you are likely to eat only cold and ruthless.
Go forward and look forward to two years
When Li Yanhong abandoned the hard-to-get doctoral hat in the United States and worked hard, the American IT industry was more e-commerce. Countless people have tried their best to squeeze this optimistic network train, even throwing away the industry they are familiar with.
Li Yanhong did not follow the big stream into the field of e-commerce, but quietly went to the field of web search that few people care about. Because he saw the huge impact that search can have on the online world.
Li Yanhong warned young people who are eager to try: they must have a vision of looking forward for two years. Follow the trend, catch up with the trend, you are likely to eat only cold and ruthless.
The second move, a little Novo cashed
“How long can this project be completed?†“6 months.†“Do you want to pay 4% for 4 months?†“I'm sorry, I can't do it.â€
This is a conversation with a client at the beginning of Li Yanhong's business. Later, the client told him that he was very satisfied with Li Yanhong's refusal because it reflected that Li Yanhong was a very real and steady person, so that his products would be guaranteed in quality.
The third move borrows money when you don't need money.
In the process of starting a business, “having money to travel all over the world, no money to walk†is an irrefutable truth. In the Silicon Valley of the United States, every day, companies have opened up their businesses because of venture capital. Every day, companies have closed their doors because of their shyness. Li Yanhong believes that it is necessary to seek investment from investors when money is not needed.
It takes a year to do things for half a year. This is the style of Li Yanhong. He believes that this will ensure that half of the money is still in its own hands. In this case, borrow money from investors and you will be invincible. Because "even if you can't borrow, my company won't get rid of it immediately."
"Don't hand over the initiative to investors. No one will be willing to do good in the process of starting a business." Li Yanhong warned young people who are entrepreneurs, "must borrow the money you need in the next step when you are not short of money."
The fourth move to diversify customers
In the early days of entrepreneurship, entrepreneurs often sneered at one or two fixed big users. "Maybe soon I want to cry, I can't cry out," said Li Yanhong.
When he first returned to China to start a business, the company mainly served several major portals. These major websites account for more than 10% of the company's revenue, and the loss of any one customer will have a great impact on the company's efficiency.
"Destiny can only be in the hands of oneself, and must not be manipulated in the hands of others."
The fifth trick is not to pursue profit prematurely
To achieve profit prematurely is to reduce the investment in technology in a large amount.
Li Yanhong believes that an innovative company must technically require large-scale investment. In this way, we can always be in a leading position or even a monopoly position in technology. And this kind of lead will definitely bring great returns to the company in the future. It is irrational to sacrifice profits in the long-term interests of the company.
The sixth move focuses on your field
From the establishment of the company in 1999 to the present, in the four years, the Internet world, the "information platform" of "online games" and "sms platform" have appeared on the scene. Many people have made their way to the top and earned a lot of money. Many people follow the trend and also Smashed his head and broke his blood. And Li Yanhong said that he is only doing one thing: search.
He said that many people have encouraged him to get involved in online games, text messages, etc., but Li Yanhong did not. In his eyes, his company, his own field has a deep potential to explore, all he has to do now is to constantly renovate this area of ​​search.
"In the next few years, Baidu will also only develop in the search field." Li Yanhong said.
Seventh move to maintain passion
An innovative process is not a smooth process. Without enough love and passion, entrepreneurs will have a hard time sticking to it. Therefore, Li Yanhong said to young entrepreneurs, first ensure your love and passion for this cause, and then start a business.
"I chose to give up my Ph.D. to start a business, not for money, but for the love of the industry. At the same time, I don't think about the factors of money at all, but I always believe that in today's society, As long as you give a good product to society, society will definitely give you more returns."
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