In Fujian Shishi, a after 15 years of accumulation, with nearly 100 million yuan in fixed assets, more than 2,000 employees in the men's brand - Zhou, is undergoing the biggest change in 15 years. Recently, "Zhou weaving" men launched a full upgrade of the first product release, divided into business and leisure, fashion and leisure, suits, trousers 4 parts were displayed. Its business and leisure series, high quality, simple design, in the fabric and manufacturing process reflects the "Zhouzhi" brand men's urban style to create a gentleman's brand. Jackets, sweaters, shirts and washed pants is the flagship of this series of men's single product, there is no complicated design, simplicity, exquisite is the "Week weaving" business casual men's main features. Fashion and leisure is "Zhouzhi" Men's another style. Different from business and leisure, it emphasizes leisure and personality, and will incorporate more fashion elements with design sense. In the "Week weaving" men's 2009 to 2010 autumn and winter series of men's show, personalized design sweaters, exaggerated pattern shirt and casual down jacket, cotton clothing to become the main flagship of this series. Jeans and some accessories with stylish elements have also become the best way to reflect the fashion casual style. "Zhou weaving" men's pants annual sales of more than 200 million, can be described as their own products. In the last part of this release, "Zhou weaving" men's pants finale appeared. Dozens of styles of pants show the "Zhou weaving" a strong design capability. Chen Liangsheng, director of brand marketing, said the current "Zhou Organization", the sales network throughout the country, in more than 20 provinces, autonomous regions and municipalities directly under the Central Government set up a total of more than 6,000 sales and service integration outlets, monopoly agencies located in the country Major cities in the trousers, slacks industry has a high market share and coverage, the annual sales of men's trousers up to 200 million. In 2009, the "ZhouWei" menswear, which has been upgraded against the trend of the market, clearly defined its products as a series of business casual and fashion leisure products through a comprehensive market survey. The targeted consumer groups are 25 to 45-year-old business and political figures, The unique and stylish clothing to enjoy the concept of thought and entrepreneurial spirit into the design of the Zhouzhi Men.