For the Japanese apparel industry, the first two months of 2009 were not optimistic. The global economic downturn, the appreciation of the yen, and the reduction of consumer confidence ... The news that we can call "good news" is rare. However, it is in this adverse environment, the Japanese men's brand exports have shown an upward trend. In Italy held Men's Fair PittiImagineUomo, appeared a lot of Japanese men's brand, also made some achievements. However, men in the uncertain environment also need to accept the test of the market. Significant increase in the number of overseas exhibitors menswear It is noteworthy that many of the Japanese companies participating in the Italian men's wear Expo is the first time overseas to attend a comprehensive clothing expo, the number of overseas exhibitors of Japanese men's clothing shows an increasing trend every year. As a tie manufacturer, Chenghe has recently launched a new brand of "Ane Stylished & Level" men's accessories in cooperation with the East Asian company, which mainly sells leather accessories. This is the first time that Chenghe Company has been exhibiting overseas. In order to open up the European market, Cheng Hired and Junichi Hachimaki, a Japanese designer living in France, served as design director for the new brand. Junichi Hachimaki has served as chief designer of Ferragamo, Gucci and other top brands, enjoying a high reputation in the industry. Cheng and responsible for the production of tie, leather accessories production by the East Asian companies responsible for the completion. Managing Director and Tian Kunsheng said: "Exporting is an important issue for the company in the coming years and requires a long and arduous effort. In order to open up overseas markets, a solid first step needs to be taken." The direct participation at the Pitti ImmagineUomo exhibition The effect is that "already established contact with some well-known local exhibition hall, are negotiating on details." FAT is a brand launched by KYU Tokyo 7 years ago and has become one of the most popular casual menswear brands in Japan. Seven years after the brand was founded, FAT took part in the Pitti ImmagineUomo show, the first time that the brand has gone abroad. According to reports, FAT brand has also received overseas orders many times before, but the company will be rejected. The reason to choose to exhibit at this period is because the head of the company believes that "FAT has established its leading position in the Japanese market and the time has come to start its export business." Taku Sato, director of garment department at KYU Tokyo, said the company plans to open up overseas markets in three years and to some extent within five years. Therefore, this overseas exhibition is a crucial step for the company. Overcoming yen appreciation with design and technology Many Japanese men's businesses that have participated in the Pitti Immagine Uomo show have already received overseas orders. Some business executives said consumers around the world are paying more attention to Japanese branded apparel. Balance is a new casual wear manufacturer headquartered in Okayama Prefecture. With the help of NF consulting company ZACCA International, the company chose Pitti Immagine Uomo for its first overseas exhibitor and used Okayama denim fabric. During the show, the company has received orders from five companies, and many orders are being implemented. ZACCA International provides a product showroom for Balance, the official said: "Emerging brands to participate in Pitti Immagine Uomo will be able to receive so many orders rare before, and the order may further increase.This shows the Japanese men The design and production technology has occupied a certain position in the world. Although the appreciation of the yen will have some negative impact on the export of Japanese clothing, the influence is not significant. "For the Japanese garment industry, the first two months of 2009 The environment is not optimistic. The global economic downturn, the appreciation of the yen and the reduction of consumer confidence ... There are few news reports that can be regarded as "good news." However, it is in this adverse environment, the Japanese men's brand exports have shown an upward trend. In Italy held Men's Fair PittiImagineUomo, appeared a lot of Japanese men's brand, also made some achievements. However, men in the uncertain environment also need to accept the test of the market. Significant increase in the number of overseas exhibitors menswear It is noteworthy that many of the Japanese companies participating in the Italian men's wear Expo is the first time overseas to attend a comprehensive clothing expo, the number of overseas exhibitors of Japanese men's clothing shows an increasing trend every year. As a tie manufacturer, Chenghe has recently launched a new brand of "Ane Stylished & Level" men's accessories in cooperation with the East Asian company, which mainly sells leather accessories. This is the first time that Chenghe Company has been exhibiting overseas. In order to open up the European market, Cheng Hired and Junichi Hachimaki, a Japanese designer living in France, served as design director for the new brand. Junichi Hachimaki has served as chief designer of Ferragamo, Gucci and other top brands, enjoying a high reputation in the industry. Cheng and responsible for the production of tie, leather accessories production by the East Asian companies responsible for the completion. Managing Director and Tian Kunsheng said: "Exporting is an important issue for the company in the coming years and requires a long and arduous effort. In order to open up overseas markets, a solid first step needs to be taken." The direct participation at the Pitti ImmagineUomo exhibition The effect is that "already established contact with some well-known local exhibition hall, are negotiating on details." FAT is a brand launched by KYU Tokyo 7 years ago and has become one of the most popular casual menswear brands in Japan. Seven years after the brand was founded, FAT took part in the Pitti ImmagineUomo show, the first time that the brand has gone abroad. According to reports, FAT brand has also received overseas orders many times before, but the company will be rejected. The reason to choose to exhibit at this period is because the head of the company believes that "FAT has established its leading position in the Japanese market and the time has come to start its export business." Taku Sato, director of garment department at KYU Tokyo, said the company plans to open up overseas markets in three years and to some extent within five years. Therefore, this overseas exhibition is a crucial step for the company. Overcoming yen appreciation with design and technology Many Japanese men's businesses that have participated in the Pitti Immagine Uomo show have already received overseas orders. Some business executives said consumers around the world are paying more attention to Japanese branded apparel. Balance is a new casual wear manufacturer headquartered in Okayama Prefecture. With the help of NF consulting company ZACCA International, the company chose Pitti Immagine Uomo for its first overseas exhibitor and used Okayama denim fabric. During the show, the company has received orders from five companies, and many orders are being implemented. ZACCA International provides a product showroom for Balance, the official said: "Emerging brands to participate in Pitti Immagine Uomo will be able to receive so many orders rare before, and the order may further increase.This shows the Japanese men The design and production technology has occupied a certain position in the world. Although the appreciation of the yen will have some negative effects on the export of Japanese clothing, the influence is not significant. "