Enthusiasm and trade-oriented enterprises to actively participate in e-commerce slightly different, mature clothing brands really involved in Internet sales more cautious. What bothers them is not to carry out the problems that are not carried out, but not to finance them. They know very well the benefits of online sales. Confused most of them is how to open up new channels in the network at the same time, maintain a good brand image, online and offline to achieve good interaction. "In particular, the price of the network due to skip the traditional marketing channels, eliminating part of the marketing costs, so the price compared to the physical store can theoretically be lower, so with the physical store to form a gap. Easily lead to 'store fitting , The phenomenon of online shopping, the impact on offline sales, which we do not want to see, "said one interviewed brand owner. April 16 Japan Rapid UNIQLO announced the opening of China's flagship store on Taobao, to expand the Chinese market. The UNIQLO takes a single brand two-line sales approach, that UNIQLO B2C platform opened, the price of goods roughly the same with the store, while the style of diversification. Obviously, this model does not have the price advantage and cost advantages. In this regard, some experts have questioned: At present, there are B2C business service brand, mostly men's wear to shirts, T-shirt-based. Men than simple style, B2C lower cost. However, this point with UNIQLO such fast clothing brand is not in tune, these brands is the pursuit of diversification and rapid, and their own commodity prices have been very low. Implantation of a B2C module means creating a new team to pick and choose from among the thousands of products at a cost more than the cost of a storefront. Simply hope that sales results brought by the B2C means that to continue the market investment, PPG, Vancl are a typical example. So UNIQLO intended where? It is reported that UNIQLO online shopping business bigger goal is to further promote UNIQLO brand. Because, we can see UNIQLO layout of China's physical store movements, and did not slow down the introduction of B2C. Liu Yi-Ching, founder of UNIQLO and chairman of Xunpin Group, said: "In the future, China will remain one of the most important markets for Xunxue Group in the world and we will further accelerate the pace of opening stores to achieve the goal of opening 100 stores in China in the near future ". Good news with birds is a way to start the stove. April 2008, the good news bird announcement said its listed company to spend 122 million acquisition of 80% stake in Shanghai Baozhuang apparel company to become the only shareholder of the costumes. BONO, a sub-brand of baby costumes, started its exploration of direct online sales as early as 2007. Goodwill bird acquisition, took the first step in the wading network men's sales, BONO was renamed eBONO. At the end of 2008, eBONO introduced Bono tailor brand offline community community custom shop. It is understood that, Bono tailor community custom shop "with both eBONO Network Direct Experience Center features" online sales of clothing displayed here and sales, consumers can intuitively feel the clothing fabric, workmanship and try on results, either directly Buy, you can also order through the Internet. Although already in the front end of marketing, eBONO also uses direct sales methods such as online shopping, catalog sales and call centers. At the marketing backend, eBONO also possesses strong entities - Shanghai Songjiang and Wenzhou in Zhejiang Province, Two acres of modern production base, professional and experienced design and development team. No doubt, the good news is to avoid the same brand of online and offline effort to coordinate the embarrassment.