As China and the world's most concerned about the capital of a wealth nuggets, the Chinese children's wear industry brand process has been more than 10 years, the competitive landscape in turmoil. Foreign capital small test chopper, adult sports poured into the country, the domestic children's clothing brand in the channel on the number of fight, fight performance, in the product fight fashion, fight the quality. We have reason to believe that the next five years will be the most intense competition for children's wear in China. The capital of the flowers can not suppress the desire to result, and consumer purchases will also give children's clothing popular with the most correct answer. The annual China International Clothing & Accessories Fair (CHIC), opened on March 28, 2011, not only transmits the competitive gaming situation among apparel brands, but also represents a benchmark for industrial innovation and breakthroughs. This year's CHIC children's clothing hall, ushered in such an "outsiders": a huge flying saucer hanging over the booth, the exhibition of various colors of neon staggered into a gorgeous and cool space, a variety of modern fashion sense Color children's series hit the eyes of people, booths unobtrusive ideas and impact products can not help but more attention to the exhibitors. It has a clear theme, "Neo-futuristic children's wear." It is called "SOSOMI Master Cat", Hong Kong Benavente Industrial Group launched in 2010 a new children's wear brand. "SOSOMI Master Cat" brand was born, for the development of China's children's wear market is undoubtedly an innovation. It pioneered the Chinese children's wear industry with resource integration brand as a precedent. Resource one: the investor is a world-class brand McDonald's, KFC, Disney ... ... Supply of toys and children's clothing in China's largest supplier of two resources: the investor is once in the domestic children's clothing industry to create a well-known children's brand entrepreneurs to lead the command "SOSOMI Master Cat"; "SOSOMI Master Cat" product research and development by the Korean professional children's wear designer to join and build; Resource Four: "SOSOMI Master Cat" brand operation, by the Shanghai international brand agencies to join and professional guidance. In this way, the combination of professional and strength, the combination of domestic resources and international resources, making the "SOSOMI Master Cat" brand, from the outset to break the Chinese children's clothing brand from a family-run enterprises to small-scale production and wholesale, to the gradual accumulation of the original capital, To the bigger traditional model, "SOSOMI Master Cat" brand from the very beginning on the brand operation of the international model, a strong resource integration, rapid market response, the healthy development of the brand laid a solid foundation. "SOSOMI Master Cat" children's wear in the design style, avant-garde, personalized performance practices to fill the modern fashion, with Europe and the United States and Japan and South Korea popular elements, outlines the fashion without publicity, concise in the classic personality, to create children's fashion color Installed the first brand. "SOSOMI Master Cat" children's clothing design positioning, targeting the most fashionable needs of 80 parents. Today they have become the mainstream of children's parents, children will no longer be so refined dress, well-behaved as pride. The movement of the wind, after 2008 has been on the downhill. Therefore, how to lead the development of an industry, often focusing on those who have the ability to innovate, the biggest innovation is to meet the most consumer demand. The "new futurism" launched by the "SOSOMI Master Cat" on a timely basis seems to have been planned for a long time. Reporters learned from the side, before the launch of "SOSOMI Master Cat" children's clothing, the parent company Barnett has carried out careful market research for children's wear market for more than 5 years. This may be the most cautious Chinese children's clothing business an attack, but it is also the most gorgeous. We see the market is looking forward to the prospect of "SOSOMI Master Cat" children's wear. On the opening day of March 28, over 600 exhibitors from the children's wear industry consulted on the recruitment of Master's cat children's clothing, and some of them reached the intention of joining on the spot. 200 square meters of booth packed packed, it seems consistent with 80 parents personalized, fashionable children's wear is really suitable for the market, to adapt to the future. Children's clothing industry has begun a new round of games. Let us hope that the cat flying in this outer space will bring us a new surprise.
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