Every year 618, double 11, senior fashion handcuffs list, misses this fashion brand - MO&Co.
In 2017, MO&Co. grew over 100% year-on-year on the Jingdong platform. On March 1st, the Jingdong Butterfly Festival was held and Jingdong presented the annual US-USA brand award.
"The best in Chinese fashion industry"
"It's quite good for my appetite, it's very rocky, it's cool." A 90-year-old woman who is keen on fashionable trends said that she had just worked for two years and said she didn't want to wear a "bad street" explosion.
In recent years, foreign luxury brands and fast fashion brands have flooded the Chinese clothing market, and many local brands have declined or even disappeared. Under the tide of physical stores, MO&Co. has become a model for counterattacks. In 2017, MO&Co. has more than 1,000 global stores, and its performance has been growing steadily for the 13th consecutive year. To this end, some media called it "the leading player in the Chinese fashion industry."
"Be Me! Do It Yourself!" Achieve the Road to a Fashion Brand's Counterattack
In 2004, MO&Co. was born. Under the general trend of consumption upgrade, MO&Co., which is neither as expensive as luxury goods nor more quality than fast fashion, fills this market gap.
From the beginning, MO&Co. was on an unusual road.
With the new wind of the Internet, the differentiation of aesthetics has intensified and the multiple styles corresponding to the apparel industry are blooming. Sexuality, funeralism, coolness, beauty, and celestial attack... Niche culture counteracts the mainstream, and MO&Co. is taking a look at this trend.
The design insists on originality. For a long time, the overall image and style of the brand has been expressed in a simple and even neutral image, which runs counter to the domestic fashion brands or the style of sports and leisure or extreme feminization. From its continuation of a rock year theme in 2017, the model wears a nose-ring, keeps the board inches, and looks cool. These cool girls are just like the boy-gal spokesperson of “Mother-in-Oneâ€.
The extraordinary and sensitive market sense makes the brand shine. In 2010, MO & Co.'s commercials were invited to Prince F. Freja Beha Erichsen, rousing the scream of the fans of the supermodel circle, shouting, “How do they understand this?†and then to the platforms of Liu Wen and Han Huohuo. Today's MO&Co. has become a star and fashion blogger to shoot and play at the scene.
Unlike other domestic fashion brands, MO&Co. has not been caught in the cycle of imitating and burning money. It has determined the tone and taste of its own brand from the very beginning. It does not deliberately appeal to consumers and only attracts similar people. A group of loyal MO fans formed. Not only attracted the attention of many young users, but also captured a large number of critical middle class.
After more than ten years of hard work, MO&Co. has more than 1000 global offline stores in 18 countries around the world. The famous Galeries Lafayette in Paris and Selfridges in London have entered and continue to be the world's leading fashion department stores and boutique collection stores. , buyer shop expansion map. Today EPO Fashion Group has developed the high-end line Edition 10, the children's wear brand Little MO&Co., the men's line COMMON GENDER, and the makeup brand REC.
In the face of fierce results, the fashion kingdom said, "Stay free", "Be Me! The coolest thing is to be yourself."
MO&Co.'s rapid growth in Jingdong
The online development momentum of MO&Co. is not to be underestimated, and the growth in Jingdong is particularly noticeable.
In 2017, the sales growth of MO&Co. in Jingdong was much higher than that of similar women's brands, thanks to the refined operational capabilities of the MO&Co. e-commerce operations team and the tacit cooperation between the two teams. In addition, the Jingdong platform also gave MO&Co. stand by.
On the upcoming March 17, Jingdong and MO&Co. will join forces to create a new MO&Co.JD.com Super Product Day for consumers. It is reported that on the same day, MO&Co. will be the exclusive launcher of 18 springs in Jingdong, and 80% of the early adopters experience.
Relevant person in charge of MO&Co.com stated that Jingdong, as a high-quality e-commerce platform, believes that both parties will continue to deepen cooperation and jointly explore more interesting gameplay to bring users a full range of shopping experience.
Always holding an independent and independent attitude, this brand's persistence is cool. Do not compete with the trend, Shen Xin Lian brand core power to build a brand new cool girl circle. In the future, MO&Co. will continue to focus on its products. “Best product†is the belief. Continuously optimize operational thinking and persistently upgrade consumer service experience!
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