"Lead a new way of outdoor life" is Yi Sijia since its inception has always insisted the brand concept. After successfully holding three years of new product launches and investment conferences, it is now presenting consumers and distributors with more mature design and sales models. June 2009, in the summer of Jinping Lake, Ishijia brought us a cool Alps trip. In preparation for this unique and creative new product launches, Yi Sijia all the staff enthusiasm, go all out. In 2008, Yi Sijia as a special sponsor of the 13th Asian Pulleys Championship, with its professional, stylish design by participants and consumers favorite. Just shortly after the event ended, Isisia and professional outdoor groups co-organized and organized by the full name of Yi Sijia sponsored the "2009 伊æ€ä½³ Dream Road - Face Everest" activities. The event not only caused a strong reaction in the outdoor circle, but also strengthened the professionalism of Yi Sijia outdoor clothing and equipment more strongly. In fact, Yi Sijia organized by planning activities far more than just these, it is with Yi Sijia professional, Yi Sijia's enterprising, Yi Sijia's bold attempt and innovation, will time and again bring us a surprise, once Times let us witness this just entered the Chinese domestic market mature brand history. The 2009 autumn and winter conference, the "Alps imprint" as the theme, the designer clever blend of elements belonging to the Alps and clothing, melodious cultural heritage in the Alps, the typical mountain glacier terrain and brilliant color change is Inspiration source, and the work is divided into Yongden peak, life journey, light of the polar, passion snow liquid four series. Yongden peak series, after high-tech fabric processing, special texture pattern printing, with passionate red, orange, vitality of the green, quiet blue and gray, monotonous dull than the previous outdoor visual awakening The public yearning for the open life of the outdoors and the pursuit. It adopts the unique design of human body movement such as three-dimensional tailoring, underarm breathable zipper and seamless zipper to fully meet the needs of people in the climbing, outdoor expedition, hiking and other harsh environments. If Yongdon peak series to meet the needs of people's outdoor sports, then the journey of life series is to life and work in the urban jungle in the people of the big rescue, easy and casual is the most important feature of this series. This series of black, khaki and other classic colors, showing the infinite reverie of autumn and winter space. Upholding Yi Sijia leading the brand new concept of outdoor life, the series of life tours have given the guests a rich and stylish atmosphere while maintaining their functionality. They are the ideal choice for autumn and winter urban casual wear. Inspired by the so-called "light of the Alps," the design of the Polar Light series is inspired by the unique beauty of the mountains in the morning sun and the sunset, and the pink color changes as the sunlight changes Crimson, very beautiful spectacular. With warm red, light pink as the main design color, with calm gray and calm blue as the auxiliary color, style mainly fleece, soft shell, feather and the main, this series of fabrics have been specially treated, with good Windproof and breathable. Slender design, coupled with three-dimensional cutting, make the wearer more comfortable and casual. Passion snow series is tailored specifically for ski lovers, this series in the traditional design for inspiration, and even break the tradition, to achieve a new leap forward. With hot red, glamorous purple, warm yellow as the main design color, the texture of the printed fabric pattern, the use of waterproof, windproof, breathable fabric to keep warm and comfortable body, the use of real hats for hood edge, making the overall design more personality, In particular, women's ski suits and feminine blend into one, add a touch of winter cold charming style. Strive to innovation and breakthrough is the design of each season Yi Sijia purpose, from the model to the finished product, in materials, manufacturing, marketing, sales and strive to achieve perfection, carrying "outdoor life dream," Yi Sijia brand, will use the actual Action to promote the healthy development of outdoor sports and leisure.