Zhou Shengsheng: Using innovation to incite the soul of consumers (Figure)

In the face of fierce market competition, Zhou Shengsheng has always maintained a profound understanding of the jewellery culture as well as the brand's innovative jewelry design spirit, as evidenced by his brand concept of “returning from the beginning to the end”. It has passed the test of the market for more than 70 years. , has become a recognized leader in retail and manufacturing in the jewelry industry in Greater China, and has always led the development of the industry.

Originality is the best example of innovation

Jewelry is a unique commodity. In addition to its own value, it also carries personal emotional factors and an interpretation of fashion. Fashion represents the forefront, vanguard, and revolutionary. It is a popular passion, and the hobby is constantly changing. It is constantly being replaced. Therefore, Zhou Shengsheng attaches great importance to the continuation of product innovation. In order to keep product design up to date, Zhou Shengsheng's annual product R & D made a lot of investment, to absorb more international design concepts, the integration of advanced technology at home and abroad to create a series of high-quality jewelry, so that every customer can buy high-quality jewelry.

Zhou Shengsheng upholds the tradition of pioneering and innovation and carefully creates a number of original product lines. Pt loving hearts platinum hearts with love, to create a variety of love heart symbols in platinum, transfigured into a heart-shaped lines to detail the inner whisper, touched a female born a sentiment, highlight their unique emotional personality . Last year, "Infini Love Love Diamonds" was cut with the perfect finisher. Each cut meets three conditions of "perfect ratio", "perfect symmetry" and "perfectly polished", making each Infini Love diamond It presents a complete and symmetrical heart, arrow and arrow, emitting the ultimate light of diamonds.

The most classic original series belongs to the "Diamond in Motion Shining Diamonds" first introduced in 2005. The creative idea of ​​the series comes from the rotating structure of the clock and boldly injects the dynamic elements into the design concept. It makes the diamond rotate and play the biggest role with the light, emitting the dazzling light of the diamond, as if the women dance gracefully with the rhythm of life. Exciting flashes of passion as if presenting a variety of appearances and blooming beauty. "Diamond in Motion Shining Diamonds" has thus become one of the flagship products of the Chow Sang Sang brand, with many proponents and lovers.

Pictured: Diamond in Motion - Knot Diamond Collection

Injecting Innovation Blood Across the World

In order to further highlight innovative and unique product designs, this year Chow Sang Sang has for the first time collaborated with jewellery designers graduated from Central Saint Martins, a renowned design school in the United Kingdom, to establish a cross-regional jewellery design team and join hands to create a new “Diamond in Motion Shine Diamond Jewelry”. "." As the cradle of the top designers, many contemporary international fashion designers have graduated from the Central Saint Martins School of Design. The Chow Sang Sang Jewellery Designer teamed up with two modern British women jewellery designers who graduated from two Central Saint Martins colleges to form this special international team. With the observation of modern women's traits, they uphold the craft creation spirit and aesthetics, using the series itself, Diamond Smart The structure perfectly integrates the local jewelry craftsmanship with the British top design and creates a new "Diamond in Motion Shining Diamond Ornament Series" featuring Knot, Swirl and Dance. The lively, confident and happy design elements, combined with elegant and stylish styles, have brought the new “Diamond in Motion Shining Diamonds” closer to fashion women.

Pictured: Central Saint Martins jewelry designer and Zhou Shengsheng designer

It takes a full two months for the cross-border cooperation to take place through creative briefings, conceptual communication, and design drafting. The Chow Sang Sang spokesperson expressed his honor to have the opportunity to collaborate with the designers who graduated from the Central Saint Martins Design School. London and Hong Kong are both cosmopolitan cities. The two cities also share many common characteristics. This time the design is inspired by the fashion women of the two places. Through jewellery, they depict the vitality, self-confidence, and sensibility of the ladies, while also making the brand mature. Jewelry technology shows a new British fashion.

Fully infiltrate innovative ideas

Based on the classics, advancing with the times, continuous innovation is the spirit and connotation of Chow Sang Sang's brand. The key to the realization of international brands is product quality and brand innovation. The history of more than 70 years of precipitation has given Zhou Shengsheng a wealth of resources and experience. However, the times and the market are making continuous progress. This is a process and a trend. Zhou Shengsheng constantly seeks change. In addition, we are constantly seeking for goodness and choosing the most suitable position and direction. We believe that the concept of such a brand can lead Zhou Shengsheng to have better development in the future.