Analysis: Why do people go abroad to “sweep” luxury goods?

Leads: You who pass through the window, I do not know whether you have heard of such things: gather a few friends with the same shopping hobby, fly high-flying to Paris, live in a small hotel, eat instant noodles, settle down, rush into Various luxury brand shops "crazy sweeping goods." They can wrong their stomachs, or they can temporarily "dwell" small hotels. In order to consume "expensive" luxury goods abroad, everything is forbearing.

In China, the amount of domestic consumption of luxury goods is significantly lower than the amount purchased from abroad. The World Luxury Association’s 2011 Official Report Blue Book released by the World Luxury Association on June 9 this year shows that Chinese consumers spent nearly 50 billion U.S. dollars on European luxury goods last year, which is four times that of China. The figures are alarming and can not help but be dazed.

Huge spreads force foreign purchases to look at the huge price gap between luxury goods at home and abroad, it is not difficult to understand the phenomenon of a large number of people going abroad to buy luxury goods.

In the United States, a Levis Jeans sells for $20 in a discount store, while the same pair of pants sells for at least $700 in a domestic store. This may not be regarded as a luxury, but like Rolex, Louis Vuitton, Gucci and other watches, name packages, etc., this difference is not a few hundred dollars. In the international market, the price of an ordinary Rolex watch ranges from 1,000 to 15,000 US dollars, and the price in European and American markets is usually less than half or even 1/3 of the domestic price. In other words, buying a domestic Rolex watch with the same paragraph in the international market requires at least 18,000 to 270,000 yuan***. In addition, some luxury goods also have the value of investment and collection.

An overseas shopping expert told reporters that the price of imported luxury goods in Japan is 50% higher than that in the country of origin, and some are even 60% higher. For example, a LV bag that sells for $5,000 in Paris costs 7,500 US dollars in Japan, which is equivalent to 576,075 yen. The purpose of the Japanese government to do so is to protect its own national industry. In China, a Coach handbag priced at 20,500 yuan is sold at Coach's English website for only US$2,000, or approximately 12,768 yuan, which is nearly 40% cheaper than domestic ones. In South Korea, as the tariffs and VAT imposed on luxury goods are lower than in China, the luxury prices in the Chinese market are 20% higher than those in South Korea. A Hermès sweater with a price of KRW 6,713,508 in South Korea, for about 40,000 yuan, will cost 48,000 yuan in China to buy the same one.

According to the statistics of the Ministry of Commerce, the 20 brands of high-end consumer goods such as watches, bags, clothing, wine, and electronic products are about 45% higher than Hong Kong, 51% higher than the United States, and 72% higher than France.

The shopping site has always been enthusiasm for luxury goods, focused on watches, leather goods bags, clothing apparel, shoes, jewelry and other types of business has been in full swing. The original price of 7990 yuan LV classic old spent M40145 handbags, as long as 1598 yuan online. Can buy cheap and favorite bags, for fashion lovers, is a mouthwatering thing. However, among them, good and bad, the fake goods continue to appear, so that many consumers spend a lot of money complaining again and again, cheated consumers are not few. As a result, the peace of mind that comes from buying abroad has also contributed to people’s enthusiasm for foreign consumption.

Many overseas purchasers said that if you go abroad and buy a few things, the money you save is equal to free travel.

*** Appreciation encourages consumer desires The Mid-Autumn Festival is coming, and the National Day is also close at hand. Naturally, many people plan to take this holiday and go abroad for purchase. In recent years, the currencies of many countries have appreciated greatly against the U.S. dollar, and *** is no exception.

Once the financial crisis had fully made the Chinese "buffy" once. When Americans worry about their jobs, it is the time when Chinese people consume luxury goods. The appreciation of the renminbi clearly contributed to people’s enthusiasm for consumption. It seems that Hong Kong and Macau shopping have not met the bulging Chinese. According to China**** data, on August 30th, the inter-bank market exchange rate was 6.384 against the US dollar, compared with the 8.2765 before the July 2005 exchange rate reform, and the appreciation of the US dollar against the US dollar. It has reached 29.63%. If the US dollar continues to weaken, there is still room for the renminbi to continue to appreciate. In this case, for the Chinese people, not spending a lot of money abroad is like missing a big deal.

In August, the rate of appreciation of the *** this year has reached 0.87%, far exceeding the 0.23% and 0.42% increase in the previous two months. In interviews and understandings, the reporter found that there are not a few people who have recently gone to the bank to exchange foreign exchange, and the tendency of the appreciation of the *** to reverse in the short term is also relatively small.

It seems that people are still keen to consume luxury goods abroad. *** Before the appreciation, a Prada dress in China needs 80,000 yuan, and the *** appreciation so far, the same skirt needs about 64,000 yuan to get it, this is how the Chinese people Will not be attractive?

Taxes and fees that are too high are the same problems that luxury goods can't avoid. Up to 20% of the iPad's import tax rate makes many people discourage it. This is an indisputable fact. Undoubtedly, high domestic taxes and fees are a very important factor affecting imported goods. In China's Customs Tariff, taxation is carried out at different levels. For example, the tax rate for imported cars is based on the engine displacement. The vehicle tax rate is 40% or more for the vehicle tax rate as high as 40%, and the 3 to 4 litre vehicle also has the 25% tax rate. .

In addition, high circulation costs in the domestic market have also pushed up commodity prices. Since the end of 2001, China has reduced tariffs many times, but domestic distribution links such as value-added tax, consumption tax and business tax are still high. The person in charge of the Ministry of Commerce once suggested: "We can consider appropriately lowering the relevant tax rates for cosmetics, high-end watches and other commodities, increase the import of high-end goods with domestic demand, convert some of the overseas consumption into domestic purchases, and increase the sales revenue in the domestic market." Today, tax cuts are a thing of no avail. However, the Chinese people's unabated trend in consumer demand will not go away.

In addition, new consumer attitudes are affecting China's consumption direction. According to the World Luxury Association’s official 2010-2011 annual report released by the World Luxury Association, consumers in the 25- to 30-year-old age group will become the main force for luxury goods purchases in China in the next three to five years. Consumer rejuvenation has become a major trend.

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