Shandong Zhucheng Xinnur Group Company Party Committee has eight branches, 274 members. Since April last year, the party committee of the Company has organized the majority of party members and staffs to implement the "three-product" strategy of improving quality, enhancing quality and branding and promoting a better and faster development of the enterprise based on the theme of "creating excellence and striving for the best in the job". In 2010, the company completed sales revenue of 5.06 billion yuan and taxes of 150 million yuan, an increase of 10.6% and 14% respectively over the previous year. In 2009-2010 annual ranking of China textile and garment enterprises competitiveness 500, ranks first in the "top ten Chinese garment enterprises." In October 2010, Chinour Men's successful listing in the Shenzhen Stock Exchange, becoming the first Jiangbei own-brand clothing enterprises listed stocks. In the first quarter of this year, the company completed sales revenue of 1.33 billion yuan and paid taxes of 0.5 billion yuan, up 26.9% and 25.4% over the same period of last year respectively. Implementation of "grade improvement" strategy to enhance the motivation for business innovation. Grade lead the business future. The party committee of the Company focused on "producing high-end and fine clothes" and actively guided the majority of Party members and staff to devote themselves to improving the "quality" of garments. First, extensive solicitation of opinions and suggestions. The party committee of the Company guided the majority of Party members and staff members to firmly establish their sense of responsibility of "improving quality and speeding up technological innovation" through organizing such forums as Fashion Symposium on Fashion Market, Great Discussion on Apparel Quality and Comparison of Price of Old and New Apparel Styles. Widely launched the "Golden Ideas" in clothing design and creative activities, organized party members and staff members to make bold forecasts on the fashion trends in the apparel market via online search and market research, and put forward new ideas and new ideas in fashion design in a timely manner. At present, it has solicited opinions and suggested over 8,200 articles, of which 1126 were adopted by the company. Second, guide to speed up product development. In order to promptly transmit market research information and suggestions from staff and workers to R & D achievements, the party committee of the Company gives full play to the role of the party branch of the product research and development department, guides the majority of Party members and staff members to carry out special research and strives to develop new products. For example, Zhao Xuefeng and Sun Jun, head of the R & D department of the company, took the lead in setting up a research team of new product research and development consisting of 8 party members and led R & D staff to work overtime. Last year, it developed 328 new samples, of which the demand from customers was large 167 kinds of markets, leading the new trend of clothing. In particular, the development of the "air-catalyzed worsted suits, xylitol suits, anti-static suit" and so on have passed the appraisal of scientific and technological achievements in Shandong Province, held in Shandong Province last year's production and research Exhibition held, "xylitol suit" Shandong Province won the Industrial Design Excellence Award. Third, organize the "technological innovation." Through the establishment of "Technology Innovation Award", Deng Hall of Honor, material incentives and other forms, motivate the workshop, department room and broad Party members and workers for the existing technology, technology innovation and reform. Party members and staff Wang Shuhe, Qing Collar procedures for a single single, time-consuming and labor-intensive, repeated research, innovative design of a new type of practical cleaning collar special mold, from the original one by one into a clear, so that labor productivity 10 times, to solve a long time the process of low efficiency, labor-intensive problems. To this end, the company rewarded him a car worth 50,000 yuan, and promoted to deputy director of the company's technology center. The implementation of "quality improvement" strategy to enhance the competitiveness of enterprises. Quality determines the success of the business. Party committees to the company "zero defect" as the goal, organizations, members take the lead in improving product quality and enhance product competitiveness. First, organize open commitments. The party committee of the Company guided the majority of party members and staff members to carry out the activity of "100% Commitment in Quality" and set the last week of each month as the "Week of Product Quality" to carry out quality commitment reviews and exchange of experience among all staff members and guide the majority of Party members and cadres and workers in their respective work Posts, strict quality control procedures to ensure that the product pass rate always maintain 100%. The second is to carry out "three grasping three ratio" activities. We should organize a wide range of activities such as "three grasping and three grasping" with "grasping learning, comparing quality, grasping skills, comparing performance with innovation, and dedicating more than others" to guide the majority of Party members and staff members to consciously upgrade their skills and enhance their product quality. Since last year, the company has hired six apparel production experts from Italy, Hong Kong and China to give lectures and lectures to the company to improve the skills of staff and workers. 350 business experts were organized to cut, sew and organize three projects, and selected the best technology 75 experts, of which 72% of party members. At present, the company has 94 "skill-oriented" party members. Last year, Wu Zhiying, Ma Yaoxia and Du Wanxing, members of Party members, won the "Top 10 Golden Scissors Awards", "Top Ten Silver Scissors Awards" and " Grade technician "title. Third, play a typical role in driving. Conduct a wide range of study activities to Comrade Luo Ying, a member of the Party member who won the "National May 1 Labor Medal," set up "Model Workers' Pilots", "Workers Pioneer", "Women's Civilization Post" and "Youth Civilization" Benchmarking leads the students to overtake. The enthusiasm of a large number of party members and staff members who create a "boutique as a pacesetter" has obviously risen. They consciously achieve no secondary defects in their hands and no advance in their own hands, and they have no accidental responsibility. At present, the company has passed the certification of ISO9001, ISO14001 and OHSAS18001. The suit suits won the title of "Exemption from Export Examination" and the company was awarded the title of "Advanced Unit of National Quality Management". Implement the strategy of "branding" to enhance the vitality of enterprise innovation. Brand is the life of an enterprise. Party committees of the Company always regard brand building as an important part of creating excellent activities and take effective measures to enhance their influence and promote their scientific development. First, promote corporate culture. Corporate party committees pay attention to the building of enterprise culture, nurturing the core values ​​of enterprises, and strive to inject inspiration into brand building momentum. It has organized special activities such as corporate culture knowledge contests, essay writing and employee motto collection to enhance the understanding and recognition of the "army + family + school" corporate culture by a large number of party members and workers. With a sound system and family-like warmth And a strong atmosphere of learning, the tree outside the image, cohesion, inspire the company to create a pre-emptive passion. The second is to expand corporate reputation. The party committee of the Company strengthened its responsibility education on the market for Party members in the market that "the market is a job market" and "the market is artificial." They are encouraged to actively promote product promotion and market expansion and strive to expand the market influence and competitiveness of their products. Marketing Party branch of the 36 members, everyone raised the annual sales base, signed a sales responsibility letter of intent, market development efforts increased significantly. At present, the company already has 569 chain stores and 55 self-owned brand supermarkets in China, forming a sales network covering all major cities in 29 provinces, cities and autonomous regions in China. Third, deepen after-sales service. Will provide customers with the perfect after-sales service as the key to enhance the brand, the first in the country to promote suits for life free dry cleaning on the basis of the establishment of a special customer complaints center, party members take the lead in organizing regular customers to "return visit", the release of customer satisfaction survey card , And extensively solicit consumers' opinions based on the style, color and wearing comfort of the clothes. The company's reputation and reputation have been significantly improved. The company has won three pieces of "Groom", "Chinour" and "Groom Chinour" in succession Well-known trademarks and suits, trousers, shirts, three Chinese famous brand.
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