Natural marine jewelry to attack domestic sales

At the end of September, the accessories purchased for Christmas began to ship one after another. As one of the main neck accessories in autumn and winter, the sweater chain naturally became the purchasing focus of foreign merchants. In view of the fact that foreign trade exports this year are greatly affected by foreign political and economic situations, jewelry business owners who originally focused on foreign trade began to get involved in the domestic market.

Yan Pingwei operates marine accessories in the International Trade City area. These various accessories made of natural shells and corals are deeply loved by foreign merchants, especially those from island countries. “Foreigners are especially fond of this natural thing, especially corals, probably related to their living habits and customs.” But in the past two years, Yu Pingwei has vaguely felt that foreign merchants are increasingly cautious about ordering and buying in large quantities. Gradually reduced, replaced by small batch replenishment.

In stark contrast to this, with the establishment of the concept of jewelry with clothing for domestic consumers, the demand for high-end jewelry is increasingly strong. “A lot of merchants coming to tourism and shopping are still very interested in marine accessories, and they prefer to work fine, high-end products and can accept relatively high prices.” According to this situation, Rui Pingwei intends to expand the domestic market in Beijing and Shanghai. Cities such as Hangzhou and Hangzhou have developed larger dealers. "Although domestic sales cannot be compared with foreign sales in terms of quantity, the high demand for quality and universal recognition of prices are actually more conducive to the long-term development of small businesses." Yu Pingwei is full of confidence in the development of the domestic market.

In order to cater to the market's demand for high quality, Ruan Pingwei continues to innovate in the details of accessories. For Qiu Dong popular sweater chain, Nguyen Ping Wei focus on the surface of the shell carving, grinding, printing and other processes, in order to create a more luxurious sense of jewelry; at the same time in the coral beads of small particles work hard to produce a more complex and better looking coral sweater chain. Although the price of these accessories is high, but the relatively complicated process also makes foreign merchants put it down.

Yan Pingwei told reporters that in the jewelry production, labor costs account for a very large proportion of the total production cost, which can generally reach 30%, and the increase in labor wages up to 50% since last year has caused tremendous pressure on small and medium-sized jewelry enterprises. Only by constantly improving the process to attract customers.