August 20, 2011 Hangzhou Branch of Kach House Hangzhou Branch Opened the gongs and drums and laughter, applauded the curtain. Opening day sales hit a single store sales new history. All this is the result of the marriage between the Kach House and the Hangzhou Branch, so that all the partners have to believe that they can join hands and use their strength to enhance the brand and conquer the magic power of the market. The choice of "husband and wife shop" and "brand shop" The former Hangzhou market was an authorized agent of Kakayama market development and development, although achieved good results, but also buried some hidden dangers: mainly in the brand influence is insufficient, lack of Marketing and management of the brand as the core, are open up a number of husband and wife shop, not the brand culture and ideas and consumers to establish deep ties, the brand pulling the terminal is not enough. Many well-known brand cases tell us that the root cause of brand maturity is the brand has a strong market power of appeal, in the minds of end-consumers trigger a deep sense of identity. In order to build a century-old brand, Kakayu House must undergo a strategic transformation of "expanding from a mere network of affiliates" to "overall improvement of quality". And Hangzhou is the existence of the network quality is not high, not only in the "quality" can not be improved, but also in the "volume" is not a breakthrough, Hangzhou market can not be so stagnant and enhance the brand of Hangzhou Kach House Vitality, the terminal Rally, the quality of chain stores, market share is imperative! "Culture" + "Brand" + "Idea" + "Expansion" brings together the brand "Fusion" as a fashion industry. The terminal strength of brand children's wear determines whether it can seize the commanding height of the terminal market. To solve the business philosophy and market investment in two issues Qika House brand in Hangzhou market has an irresistible market effect and brand influence. In terms of corporate culture and brand, Kach House is the first branded children's wear chain in China that promotes the concept of "love" for its cultural transmission. With its mission of "creating a new fashion for children's wear" and combining with its strong own brand Advantages, by virtue of "serious and responsible, keep its promise, pragmatic and efficient" style, "integrity integrity, customer first, win-win and mutual benefit, teamwork, Thanksgiving return, attention to detail, the pursuit of perfection" of the enterprise's core values ​​has won the majority of customers And consumers highly appreciated and trusted in 2010, "Kach House" won the China Quality Information Association, China Central Television jointly launched the "children's clothing market in China reassuring brand", "China's top ten children's wear chain brand" and "Chinese children's clothing Market quality service Shuangyou brand "award. In concept, Hangzhou Branch has bigger and stronger determination. Think that the brand in order to have a strong appeal in the local market, we must do a good job in the early brand promotion input, without strong brand investment and promotion of bad market, not to develop high-quality chain outlets. Hangzhou Branch in 2011 combined with many years of experience in the children's wear industry, according to Kagoya headquarters "to create a strong regional brand" strategy launched the "self-driven join" expansion model to determine the layout, the point set to the gold business district and has a strategy Radiation influence area; in terms of expansion, Hangzhou branch has a unique prerequisite, not only has many years of experience in the children's wear industry, but also to set up a high-quality marketing team, which are just make up Kach House The lack of Hangzhou in the past. Cage House's "Culture" + "Brand" and Hangzhou Branch's "Idea" + "Expansion" finally converged into a "nuclear fusion" brand in the Hangzhou market. Kach House love culture over Hangzhou Kach House logo is composed of KHAKI English, KHAKI English interpretation is Kaki, khaki. The middle letter "A" has evolved into a humanized room, conveying that the Kakayu House is based on housing - that is, "home" as the core, caring and care for children as well as brand and customer sharing with each other, As intimate as the family, full of warm love, warmth and happiness. Centering on the core value of "home", aiming at the psychological characteristics and consumption habits of children's consumer groups, it creates a warm, comfortable, cool and friendly home shopping space for consumers and brings fashion to innumerable children! "Today heroic sword, brilliant vibration Hangzhou." I believe that Kachinka headquarters and Hangzhou branch of the powerful companies together, the development of its terminal speed and effectiveness can be greatly enhanced, so that the brand values ​​and brand culture quickly spread, consumers agree; and quickly enhance the visibility, So that Kach House become a veritable first-class "brand children's clothing chain monopoly!" The victory of the first battle of the Hangzhou market consolidation marked the sounding of the brand promotion of the Kach House and the sounding of the terminal market in the country and the preliminary results have been sounded. With the full integration of the terminal market in all parts of the country in the next stage, the brand vitality of Kaket House will be further released and the market appeal and competitiveness will be greatly enhanced.
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