New York Fashion Week NPC: The "national tide" imagination of spacewalking

This time, the NPC has brought the co-branded cooperation of the trend brand to the extreme – this time in New York Fashion Week, it brought five joint series in one breath. As the first trendy brand integration store in China, NPC (New Project Center), together with the Palace Museum culture, and four trend brands PHANTACIsince06, ANB_BRAND the MAD HATcher, N3XISM_STUDIO, UMAMIISM, present this season's "Space Moon" from different angles. "theme.

This season, NPC is trying very hard to try a lot of technical fabrics on the outside, such as fluorescent down jacket, strong silver hood, and "Nothing great comes easy" in English (by this trip, up to the sky) As a brand's summary of the past ten years, it also runs through the entire series, with different fonts and design styles on the back of the jacket, socks and shoes, t-shirts, etc. This is also the processing method of the play brand symbols that the trend brand is good at. Li Chennic took this fashion week as a brand in the design style and positioning, to complete the opportunity to change to some extent. "We feel that the NPC 10th Anniversary has to do something special, just on the stage of this fashion week, in order to make some more conceptual attempts, a breakthrough in the art form." Li Chennic said to BoF.

Brand owners Li Chennic and Pan Yibo want to do more than just the romantic imagination of the 50th anniversary of human landing on the moon. They want to explore what it means to be “weightless” in space. "There has been self-doubt in the tenth year. It is a bit like the feeling of 'weightlessness', but in this case, it is actually more necessary to stick to your own ideas and original ideas." Pan Yibai told BoF honestly. After ten years of doing the trend, they became more responsible. "We want to let young people realize that personality is not just rebellious through hardship culture, but also can be very personal." Li Chennic explained.

When the national tide became mainstream, NPC wanted to do it very simple and difficult. Let the audience realize that the trend of NPC is not just clothing, but on the stage of New York, the story that NPC wants to say appears. More vocal.