In the 1980s, imported leather shoes were the best seller. At that time, people became fashionable. Now that the standard of living has improved, people pay more attention to the quality of life. Comfortable shoes sell well. “Don't look at this counter, it is only 6 or 7 meters long. There are There are more than 130 varieties," said Ge Dajie, briefing the reporter while pointing to the goods.
Sister Ge is the salesperson at the counter of handmade men's shoes at Dazhai Dashili Store. Since 1984, she has been working in this store for 27 years.
In the past 27 years, Buchai Zhai has completed the leap from the established company to the “old name†brand. For Ge Dengjie, the shoes in her hand have been sold from the original “5 pieces of 1 hair 5†to the “more than four hundred†now. From the most common end of Melaleuca to the end of Melaleuca to full leather, more and more new models with new features are favored by customers.
400 yuan to buy a pair of shoes expensive?
"Look here, this is an apprentice's mark." Sister Ge pointed to a sole. According to the people's arguments, pure handcrafted melaleuca at the end of the film is considered pure old Beijing cloth shoes. Underneath the soles of the sole, which is closely related to the cross, vaguely visible signs marked with pencils are also visible.
"The shoes with the same number of steps in the same section of the shoes, the number of stitches on the soles is fixed, basically 80 to 100 stitches per square inch, and the stitches are horizontal and vertical. Only in this way can we guarantee the softness of the sole. Apprenticeship is not enough. Need to draw a good stitch on the soles of the shoes." Sister Ge told reporters that the inclusion of such a sole, an average of one person a day of work. In a fast-paced modern society, this kind of slow work can not help but make people stunned.
In fact, it takes four or five days to complete a pair of pure, step-by-step shoes. Making shoes, cutting shoes, rimming, filling soles, shoe soles, boring bottom, cutting shoes, rims, shoes, shoes, baking ... ... a pair of shoes need to go through dozens of processes.
With the end of the “Front Store Factory†era, there are only a handful of old people like Ge Dajie who are able to tell the exact craftsmanship. “We are basically outsourcing production now and we provide technical standards.†Liu Yaxiu, a manager who has worked for more than 30 years, told reporters that in the past few years, with the increase in the cost of labor, the cost of handmade shoes has risen rapidly.
In the face of rising costs, the method of keeping old-fashioned signs at the pace is to insist on not lowering the level of the brand. “Our cloth shoes are high in price, but the rules do not dare to loosen in terms of craftsmanship.†Liu Asia said that facts have proved that quality is the basis for the time-honored brand and the quality is on hold. The market will naturally open.
400 yuan shoes sell it?
This is not a problem for Ge Dajie. In the half hour that she introduced to reporters, she sold three pairs. The sales process was surprisingly simple and rapid. "A lot of them are repeat customers, so long as they pass through, they will be willing to buy again." Ge Dajie basically does not have to spend a lot of time to introduce complex manual craftsmanship. The feeling of shoes on the feet has already explained everything.
Relative to the manual cloth shoes for the elderly in the family, the step razor has made some technical improvements, such as turning on the upper and hiding the pins inside, which makes it more beautiful. Compared with the low-priced cloth shoes on the market, Buchai Zhai guarantees the comfort and wear-resistance of cloth shoes through high-quality fabric selection and pure handwork.
Of course, it is best to sell a pair of cloth shoes. "My pair is 185 yuan to buy, wear more than a year, not bad. Our work, the shoes must be comfortable." Sister Ge pointed to the black cloth shoes on his feet. The price of eating a meal at a restaurant is a good choice for modern people who are increasingly comfortable with quality of life.
In the words of Ms. Han, a 70-year-old step-in-law woman with a prostitute, is: “The famous brand, such a good quality, this price, value!â€
"In the 1980s, imported leather shoes were the best sellers. At that time, people were becoming fashionable. Now that the standard of living has improved, people are paying more attention to the quality of life. Comfortable shoes and shoes are fashionable. "Ge Dajie said she can sell 10,000 yuan a day.
Sister Ge is the salesperson at the counter of handmade men's shoes at Dazhai Dashili Store. Since 1984, she has been working in this store for 27 years.
In the past 27 years, Buchai Zhai has completed the leap from the established company to the “old name†brand. For Ge Dengjie, the shoes in her hand have been sold from the original “5 pieces of 1 hair 5†to the “more than four hundred†now. From the most common end of Melaleuca to the end of Melaleuca to full leather, more and more new models with new features are favored by customers.
400 yuan to buy a pair of shoes expensive?
"Look here, this is an apprentice's mark." Sister Ge pointed to a sole. According to the people's arguments, pure handcrafted melaleuca at the end of the film is considered pure old Beijing cloth shoes. Underneath the soles of the sole, which is closely related to the cross, vaguely visible signs marked with pencils are also visible.
"The shoes with the same number of steps in the same section of the shoes, the number of stitches on the soles is fixed, basically 80 to 100 stitches per square inch, and the stitches are horizontal and vertical. Only in this way can we guarantee the softness of the sole. Apprenticeship is not enough. Need to draw a good stitch on the soles of the shoes." Sister Ge told reporters that the inclusion of such a sole, an average of one person a day of work. In a fast-paced modern society, this kind of slow work can not help but make people stunned.
In fact, it takes four or five days to complete a pair of pure, step-by-step shoes. Making shoes, cutting shoes, rimming, filling soles, shoe soles, boring bottom, cutting shoes, rims, shoes, shoes, baking ... ... a pair of shoes need to go through dozens of processes.
With the end of the “Front Store Factory†era, there are only a handful of old people like Ge Dajie who are able to tell the exact craftsmanship. “We are basically outsourcing production now and we provide technical standards.†Liu Yaxiu, a manager who has worked for more than 30 years, told reporters that in the past few years, with the increase in the cost of labor, the cost of handmade shoes has risen rapidly.
In the face of rising costs, the method of keeping old-fashioned signs at the pace is to insist on not lowering the level of the brand. “Our cloth shoes are high in price, but the rules do not dare to loosen in terms of craftsmanship.†Liu Asia said that facts have proved that quality is the basis for the time-honored brand and the quality is on hold. The market will naturally open.
400 yuan shoes sell it?
This is not a problem for Ge Dajie. In the half hour that she introduced to reporters, she sold three pairs. The sales process was surprisingly simple and rapid. "A lot of them are repeat customers, so long as they pass through, they will be willing to buy again." Ge Dajie basically does not have to spend a lot of time to introduce complex manual craftsmanship. The feeling of shoes on the feet has already explained everything.
Relative to the manual cloth shoes for the elderly in the family, the step razor has made some technical improvements, such as turning on the upper and hiding the pins inside, which makes it more beautiful. Compared with the low-priced cloth shoes on the market, Buchai Zhai guarantees the comfort and wear-resistance of cloth shoes through high-quality fabric selection and pure handwork.
Of course, it is best to sell a pair of cloth shoes. "My pair is 185 yuan to buy, wear more than a year, not bad. Our work, the shoes must be comfortable." Sister Ge pointed to the black cloth shoes on his feet. The price of eating a meal at a restaurant is a good choice for modern people who are increasingly comfortable with quality of life.
In the words of Ms. Han, a 70-year-old step-in-law woman with a prostitute, is: “The famous brand, such a good quality, this price, value!â€
"In the 1980s, imported leather shoes were the best sellers. At that time, people were becoming fashionable. Now that the standard of living has improved, people are paying more attention to the quality of life. Comfortable shoes and shoes are fashionable. "Ge Dajie said she can sell 10,000 yuan a day.
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